國立虎尾科技大學 |

Language: English

Back

品牌知名度、品牌形象、知覺價值影響消費者購買意願之研究—以連鎖茶飲業為例...

廖加鈴

品牌知名度、品牌形象、知覺價值影響消費者購買意願之研究—以連鎖茶飲業為例 = = Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	品牌知名度、品牌形象、知覺價值影響消費者購買意願之研究—以連鎖茶飲業為例 = / 廖加鈴撰.
Reminder of title:	Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores /
remainder title:	Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores.
Author:	廖加鈴
Published:	雲林縣 : 國立虎尾科技大學 , : 民104.07.,
Description:	[8], 88面 : 圖, 表 ; : 30公分.;
Notes:	指導教授：吳昌憲.
Subject:	品牌知名度. -
Online resource:	http://cetd.lib.nfu.edu.tw/etdservice/view_metadata?etdun=U0028-2107201514083400

品牌知名度、品牌形象、知覺價值影響消費者購買意願之研究—以連鎖茶飲業為例 = = Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores /
廖加鈴

品牌知名度、品牌形象、知覺價值影響消費者購買意願之研究—以連鎖茶飲業為例 = Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores / Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores.廖加鈴撰. - 初版. - 雲林縣 : 國立虎尾科技大學 , 民104.07. - [8], 88面 : 圖, 表 ; 30公分.

指導教授：吳昌憲.

含參考書目.Subjects--Topical Terms:

1025719
品牌知名度.

品牌知名度、品牌形象、知覺價值影響消費者購買意願之研究—以連鎖茶飲業為例 = = Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores /
LDR:01006nam a2200181 i 450 001 822843
008 151007s2015 ch ak erm 000 0 chi d
040 $a NFU $b chi $c NFU $e CCR
041 0 # $a chi $b chi $b eng
084 $a 008.161M $b 0048 104 $2 ncsclt
100 1 $a 廖加鈴 $q (Chia-Ling Liao) $3 1044687
245 1 0 $a 品牌知名度、品牌形象、知覺價值影響消費者購買意願之研究—以連鎖茶飲業為例 = $b Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores / $c 廖加鈴撰.
246 3 1 $a Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores.
250 $a 初版.
260 # $a 雲林縣 : $b 國立虎尾科技大學 , $c 民104.07.
300 $a [8], 88面 : $b 圖, 表 ; $c 30公分.
500 $a 指導教授：吳昌憲.
500 $a 碩士論文--國立虎尾科技大學資訊管理研究所在職專班.
504 $a 含參考書目.
650 # 4 $a 品牌知名度. $3 1025719
650 # 4 $a 品牌形象. $3 996395
650 # 4 $a 知覺價值 $3 920818
650 # 4 $a 購買意願. $3 996398
650 # 4 $a Brand Awareness. $3 1048516
650 # 4 $a Brand Image. $3 996506
650 # 4 $a Perception Value. $3 1048515
650 # 4 $a Purchase Intention. $3 1043126
856 4 # $u http://cetd.lib.nfu.edu.tw/etdservice/view_metadata?etdun=U0028-2107201514083400