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Balmer, John M. T.

Overview

Works:	1 works in 2 publications in 1 languages

Titles

Advances in corporate branding by: SpringerLink (Online service); Balmer, John M. T. (Language materials, printed)

Advances in Chinese brand management by: Balmer, John M. T.; Chen, Weifeng.; SpringerLink (Online service) (Language materials, printed)

Subjects

Organization. Market Research/Competitive Intelligence. Product management Business and Management. Business Strategy/Leadership. Brand name products Branding (Marketing) Customer Relationship Management. International Business.

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