國立虎尾科技大學 |

Language: English

Back

Advances in Chinese brand management

Balmer, John M. T.

Advances in Chinese brand management

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advances in Chinese brand management/ edited by John M. T. Balmer, Weifeng Chen.
other author:	Balmer, John M. T.
Published:	London :Palgrave Macmillan UK : : 2017.,
Description:	x, 354 p. :ill., digital ; : 23 cm.;
Contained By:	Springer eBooks
Subject:	Brand name products - China. -
Online resource:	http://dx.doi.org/10.1057/978-1-352-00011-5
ISBN:	9781352000115

Advances in Chinese brand management
Advances in Chinese brand management[electronic resource] /edited by John M. T. Balmer, Weifeng Chen. - London :Palgrave Macmillan UK :2017. - x, 354 p. :ill., digital ;23 cm. - Journal of brand management: advanced collections. - Journal of brand management: advanced collections..

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands luxury brands, prominent cultural brands and foreign brands in China.

ISBN: 9781352000115

Standard No.: 10.1057/978-1-352-00011-5doiSubjects--Topical Terms:

1250256
Brand name products
--China.

LC Class. No.: HF5415.15 / .A383 2017

Dewey Class. No.: 658.8270951

Advances in Chinese brand management
LDR:01708nam a2200313 a 4500 001 958212
003 DE-He213
005 20170802111731.0
006 m d
007 cr nn 008maaau
008 201118s2017 enk s 0 eng d
020 $a 9781352000115 $q (electronic bk.)
020 $a 9781352000108 $q (paper)
024 7 $a 10.1057/978-1-352-00011-5 $2 doi
035 $a 978-1-352-00011-5
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.15 $b .A383 2017
072 7 $a KJSU $2 bicssc
072 7 $a BUS018000 $2 bisacsh
082 0 4 $a 658.8270951 $2 23
090 $a HF5415.15 $b .A244 2017
245 0 0 $a Advances in Chinese brand management $h [electronic resource] / $c edited by John M. T. Balmer, Weifeng Chen.
260 $a London : $c 2017. $b Palgrave Macmillan UK : $b Imprint: Palgrave Macmillan,
300 $a x, 354 p. : $b ill., digital ; $c 23 cm.
490 1 $a Journal of brand management: advanced collections
520 $a This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands luxury brands, prominent cultural brands and foreign brands in China.
650 0 $a Brand name products $z China. $3 1250256
650 0 $a Branding (Marketing) $z China. $3 1250257
650 0 $a Product management $z China. $3 1250258
650 1 4 $a Business and Management. $2 eflch $3 934826
650 2 4 $a Customer Relationship Management. $3 995421
650 2 4 $a Market Research/Competitive Intelligence. $3 1069050
650 2 4 $a International Business. $3 1102083
700 1 $a Balmer, John M. T. $3 1250254
700 1 $a Chen, Weifeng. $3 1250255
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a Journal of brand management: advanced collections. $3 1200830
856 4 0 $u http://dx.doi.org/10.1057/978-1-352-00011-5
950 $a Business and Management (Springer-41169)

based on 0 review(s)

Multimedia

Reviews

Add a review and share your thoughts with other readers

Export

pickup library