Selmer, Werner Klaus.
Overview
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Titles
Neuromarketing in Business = Identifying Implicit Purchase Drivers and Leveraging them for Sales /
by:
Briesemeister, Benny B.; Selmer, Werner Klaus.; SpringerLink (Online service)
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]
Neuromarketing in der Praxis = Den Emotionen auf der Spur – implizite Kauftreiber erkennen und als Verkaufstreiber nutzen /
by:
SpringerLink (Online service); Briesemeister, Benny.; Selmer, Werner Klaus.
(Language materials, printed)
, [http://id.loc.gov/vocabulary/relators/edt]