Languages
胡玉光
Overview
| Works: | 3 works in 1 publications in 1 languages | |
|---|---|---|
Titles
咖啡品牌權益、品牌偏好對購買意願影響之研究-以來源國形象與產品知識為干擾變數 = The Moderating Effects of Country of Origin Image and Product Knowledge on the Relationships between Coffee Brand Equity, Brand Preference and Purchase Intention
by:
Ho Ngoc Quang; 胡玉光; 鄭錳新; Man-Shin Cheng
(Language materials, printed)