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咖啡品牌權益、品牌偏好對購買意願影響之研究-以來源國形象與產品知識為干擾...

Ho Ngoc Quang

咖啡品牌權益、品牌偏好對購買意願影響之研究-以來源國形象與產品知識為干擾變數 = The Moderating Effects of Country of Origin Image and Product Knowledge on the Relationships between Coffee Brand Equity, Brand Preference and Purchase Intention

Record Type:	Language materials, printed : monographic
Paralel Title:	The Moderating Effects of Country of Origin Image and Product Knowledge on the Relationships between Coffee Brand Equity, Brand Preference and Purchase Intention
Author:	胡玉光,
Secondary Intellectual Responsibility:	鄭錳新,
Place of Publication:	雲林縣
Published:	國立虎尾科技大學;
Year of Publication:	民101[2012]
Description:	85面圖 : 30公分;
Subject:	品牌權益
Subject:	品牌偏好
Subject:	購買意願
Subject:	來源國形象
Subject:	產品知識
Subject:	Brand Equity
Subject:	Brand Preference
Subject:	Purchase Intention
Subject:	Country of Origin Image
Subject:	Product Knowledge
Online resource:	http://cetd.lib.nfu.edu.tw/etdservice/view_metadata?etdun=U0028-0606201216354600

咖啡品牌權益、品牌偏好對購買意願影響之研究-以來源國形象與產品知識為干擾變數 = The Moderating Effects of Country of Origin Image and Product Knowledge on the Relationships between Coffee Brand Equity, Brand Preference and Purchase Intention
胡, 玉光

咖啡品牌權益、品牌偏好對購買意願影響之研究-以來源國形象與產品知識為干擾變數 = The Moderating Effects of Country of Origin Image and Product Knowledge on the Relationships between Coffee Brand Equity, Brand Preference and Purchase Intention / 胡玉光撰 - 雲林縣 : 國立虎尾科技大學, 民101[2012]. - 85面 ; 圖 ; 30公分.
含參考書目.
品牌權益品牌偏好購買意願來源國形象產品知識Brand EquityBrand PreferencePurchase IntentionCountry of Origin ImageProduct Knowledge

鄭, 錳新

咖啡品牌權益、品牌偏好對購買意願影響之研究-以來源國形象與產品知識為干擾變數 = The Moderating Effects of Country of Origin Image and Product Knowledge on the Relationships between Coffee Brand Equity, Brand Preference and Purchase Intention
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