Rajagopal, (1957-,)
Overview
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Titles
Managing social media and consumerism : = the grapevine effect in competitive markets /
by:
Rajagopal, (1957-,)
(Language materials, printed)
Subjects
BUSINESS & ECONOMICS / Consumer Behavior.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / International / General.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Marketing / Research.
BUSINESS & ECONOMICS / Organizational Behavior
Consumer behavior.
Internet marketing.
Marketing
Online social networks.
Social media.