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Nudging in Management Accounting = Assessment of the Relevance of Nudging in the Corporate Context /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Nudging in Management Accounting/ by Susanne Rauscher, Annika Zielke.
其他題名:	Assessment of the Relevance of Nudging in the Corporate Context /
作者:	Rauscher, Susanne.
其他作者:	Zielke, Annika.
面頁冊數:	XI, 130 p. 2 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Behavioral economics. -
電子資源:	https://doi.org/10.1007/978-3-658-28017-8
ISBN:	9783658280178

Nudging in Management Accounting = Assessment of the Relevance of Nudging in the Corporate Context /
Rauscher, Susanne.

Nudging in Management AccountingAssessment of the Relevance of Nudging in the Corporate Context /[electronic resource] :by Susanne Rauscher, Annika Zielke. - 1st ed. 2019. - XI, 130 p. 2 illus.online resource. - BestMasters,2625-3577. - BestMasters,.

The Concept of Nudging -- Behavioral Impact in Management Accounting -- Qualitative Study – Status Quo in Management Accounting -- Experiment – Effect of Nudges in Management Accounting -- Critical Reflection of the Approach.

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work. Contents • The Concept of Nudging • Behavioral Impact in Management Accounting • Qualitative Study – Status Quo in Management Accounting • Experiment – Effect of Nudges in Management Accounting • Critical Reflection of the Approach Target Groups • Lecturers, students and practitioners in the field of management accounting, accounting, controlling and behavioral economics The Authors Susanne Rauscher completed her Bachelor of Science in Business Administration at the University of Mannheim, Germany. Annika Zielke completed her Bachelor of Science in Business Administration at the Goethe University of Frankfurt, Germany. They both obtained their Master of Science in the CEMS International Management Program at the University of Cologne, Germany, and are currently working in the FMCG industry.

ISBN: 9783658280178

Standard No.: 10.1007/978-3-658-28017-8doiSubjects--Topical Terms:

1253716
Behavioral economics.

LC Class. No.: HB71-74

Dewey Class. No.: 330.01

Nudging in Management Accounting = Assessment of the Relevance of Nudging in the Corporate Context /
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