Language:
English
繁體中文
Help
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Multimodal Communication = A social ...
~
Wong, May.
Multimodal Communication = A social semiotic approach to text and image in print and digital media /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Multimodal Communication/ by May Wong.
Reminder of title:
A social semiotic approach to text and image in print and digital media /
Author:
Wong, May.
Description:
XVII, 192 p. 60 illus.online resource. :
Contained By:
Springer Nature eBook
Subject:
Semiotics. -
Online resource:
https://doi.org/10.1007/978-3-030-15428-8
ISBN:
9783030154288
Multimodal Communication = A social semiotic approach to text and image in print and digital media /
Wong, May.
Multimodal Communication
A social semiotic approach to text and image in print and digital media /[electronic resource] :by May Wong. - 1st ed. 2019. - XVII, 192 p. 60 illus.online resource.
Chapter 1: Social semiotics: setting the scene -- PART I: PRINT MEDIA -- Chapter 2: Slim arms, waist, thighs and hips, but not the breasts: portrayal of female body image in Hong Kong’s magazine advertisements -- Chapter 3: Postage stamps as windows on social changes and identity in postcolonial Hong Kong -- PART II: DIGITAL MEDIA -- Chapter 4: Emotional branding in multimodal personal loan TV advertisements: analysing voices and engagement -- Chapter 5: The discourse of advertising for luxury residences in Hong Kong: a multimodal critical discourse analysis -- Chapter 6: Digital photography and identity of Hong Kong females: a case study of Facebook images -- Chapter 7: Significance of social semiotic research.
"This book makes a striking contribution combining Kress and van Leeuwen's social semiotic analysis with extensive and fascinating in-depth historical research to bring insights into a range of print and digital media showing how multimodality can be fruitfully adapted with the sensitivity to non Western media." - Professor David Machin, Department of Media and Communication, Örebro University, Sweden This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology. May L-Y Wong is Adjunct Associate Professor in the School of English at The University of Hong Kong. Her research focusses on social-semiotic approaches to visual texts. In particular, she is interested in the relation between multimodality and culture, drawing on research in social semiotics to explain the utility of multimodal resources in various discursive contexts which are of significance to local cultural values and heritage.
ISBN: 9783030154288
Standard No.: 10.1007/978-3-030-15428-8doiSubjects--Topical Terms:
559892
Semiotics.
LC Class. No.: P99-P99.4
Dewey Class. No.: 401.4
Multimodal Communication = A social semiotic approach to text and image in print and digital media /
LDR
:03551nam a22003975i 4500
001
1004909
003
DE-He213
005
20200701213405.0
007
cr nn 008mamaa
008
210106s2019 gw | s |||| 0|eng d
020
$a
9783030154288
$9
978-3-030-15428-8
024
7
$a
10.1007/978-3-030-15428-8
$2
doi
035
$a
978-3-030-15428-8
050
4
$a
P99-P99.4
072
7
$a
GTE
$2
bicssc
072
7
$a
LIT006000
$2
bisacsh
072
7
$a
GTD
$2
thema
082
0 4
$a
401.4
$2
23
100
1
$a
Wong, May.
$4
aut
$4
http://id.loc.gov/vocabulary/relators/aut
$3
1226377
245
1 0
$a
Multimodal Communication
$h
[electronic resource] :
$b
A social semiotic approach to text and image in print and digital media /
$c
by May Wong.
250
$a
1st ed. 2019.
264
1
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Palgrave Pivot,
$c
2019.
300
$a
XVII, 192 p. 60 illus.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
505
0
$a
Chapter 1: Social semiotics: setting the scene -- PART I: PRINT MEDIA -- Chapter 2: Slim arms, waist, thighs and hips, but not the breasts: portrayal of female body image in Hong Kong’s magazine advertisements -- Chapter 3: Postage stamps as windows on social changes and identity in postcolonial Hong Kong -- PART II: DIGITAL MEDIA -- Chapter 4: Emotional branding in multimodal personal loan TV advertisements: analysing voices and engagement -- Chapter 5: The discourse of advertising for luxury residences in Hong Kong: a multimodal critical discourse analysis -- Chapter 6: Digital photography and identity of Hong Kong females: a case study of Facebook images -- Chapter 7: Significance of social semiotic research.
520
$a
"This book makes a striking contribution combining Kress and van Leeuwen's social semiotic analysis with extensive and fascinating in-depth historical research to bring insights into a range of print and digital media showing how multimodality can be fruitfully adapted with the sensitivity to non Western media." - Professor David Machin, Department of Media and Communication, Örebro University, Sweden This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology. May L-Y Wong is Adjunct Associate Professor in the School of English at The University of Hong Kong. Her research focusses on social-semiotic approaches to visual texts. In particular, she is interested in the relation between multimodality and culture, drawing on research in social semiotics to explain the utility of multimodal resources in various discursive contexts which are of significance to local cultural values and heritage.
650
0
$a
Semiotics.
$3
559892
650
0
$a
Discourse analysis.
$3
555143
650
0
$a
Sociolinguistics.
$3
555401
650
0
$a
Communication.
$3
556422
650
0
$a
Ethnology—Asia.
$3
1254172
650
2 4
$a
Discourse Analysis.
$3
1107325
650
2 4
$a
Language and Gender.
$3
1143070
650
2 4
$a
Media and Communication.
$3
1107289
650
2 4
$a
Asian Culture.
$3
1107945
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9783030154271
776
0 8
$i
Printed edition:
$z
9783030154295
776
0 8
$i
Printed edition:
$z
9783030154301
856
4 0
$u
https://doi.org/10.1007/978-3-030-15428-8
912
$a
ZDB-2-SLS
912
$a
ZDB-2-SXS
950
$a
Social Sciences (SpringerNature-41176)
950
$a
Social Sciences (R0) (SpringerNature-43726)
based on 0 review(s)
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login