Language:
English
繁體中文
Help
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Social Media for Medical Professiona...
~
Patrick, Michael D.
Social Media for Medical Professionals = Strategies for Successfully Engaging in an Online World /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Social Media for Medical Professionals/ by David R. Stukus, Michael D. Patrick, Kathryn E. Nuss.
Reminder of title:
Strategies for Successfully Engaging in an Online World /
Author:
Stukus, David R.
other author:
Patrick, Michael D.
Description:
XIV, 221 p. 52 illus., 51 illus. in color.online resource. :
Contained By:
Springer Nature eBook
Subject:
Internal medicine. -
Online resource:
https://doi.org/10.1007/978-3-030-14439-5
ISBN:
9783030144395
Social Media for Medical Professionals = Strategies for Successfully Engaging in an Online World /
Stukus, David R.
Social Media for Medical Professionals
Strategies for Successfully Engaging in an Online World /[electronic resource] :by David R. Stukus, Michael D. Patrick, Kathryn E. Nuss. - 1st ed. 2019. - XIV, 221 p. 52 illus., 51 illus. in color.online resource.
Introduction: What is social media? (Overview of the platforms, ways they are utilized) -- Finding medical information online in the digital age (Details about patients using online resources for medical information) -- Myths and misconceptions (Dangers of searching online for medical information) -- Why should medical professionals get involved? (Benefits of engaging in social media) . Start with a target audience (Who are you trying to reach, how does message change by audience) -- If you Tweet it, they will come (Strategies to increase engagement and build a following) .-Content curation (How to identify and use information from credible resources) -- Content creation (Discuss all the platforms to build an assortment of content; blog posts, podcasts, YouTube and how to cross promote on social media) -- Do’s and don’ts for the medical professional (Patient privacy, subject matter) -- How to deal with trolls (Strategies for dealing with negative comments/feedback) -- The sky is the limit (Ideas for how to take social media to other venues, promotion in academic centers, research) .
Medical professionals are increasingly engaging with social media in an effort to provide credible evidence-based information and combat the misinformation that patients are finding online and bringing to office visits. Medical professionals are uniquely poised to recognize the harm that can come from applying the incorrect information to decisions affecting one’s health, while they are also able to serve as valued and knowledgeable experts online and engage with patients and the public to provide accurate, up-to-date information. Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online Worldis a unique, first-of-its-kind resource, providing specific social media strategies for engagement, as well as advice regarding best practices for professionals to maintain at all times. Chapters discuss many aspects pertaining to social media, covering the basics, researching and assessing credible medical information online, and best practices for discussing myths and misconceptions with patients. Later chapters cover the benefits of engaging in social media as a medical professional, strategies for increasing engagement and building an audience, various options and platforms for content creation and finding your niche, dos’s and don’ts regarding patient privacy, and strategies for dealing with negative comments online. A uniquely practical resource, Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World will be of interest to medical professionals across the spectrum of healthcare, from the student to the seasoned clinician, providing valuable perspective on practicing medicine in an evolving digital world. .
ISBN: 9783030144395
Standard No.: 10.1007/978-3-030-14439-5doiSubjects--Topical Terms:
644638
Internal medicine.
LC Class. No.: RC1-1245
Dewey Class. No.: 616
Social Media for Medical Professionals = Strategies for Successfully Engaging in an Online World /
LDR
:04169nam a22003855i 4500
001
1005986
003
DE-He213
005
20200630045108.0
007
cr nn 008mamaa
008
210106s2019 gw | s |||| 0|eng d
020
$a
9783030144395
$9
978-3-030-14439-5
024
7
$a
10.1007/978-3-030-14439-5
$2
doi
035
$a
978-3-030-14439-5
050
4
$a
RC1-1245
072
7
$a
MJ
$2
bicssc
072
7
$a
MED045000
$2
bisacsh
072
7
$a
MJ
$2
thema
082
0 4
$a
616
$2
23
100
1
$a
Stukus, David R.
$4
aut
$4
http://id.loc.gov/vocabulary/relators/aut
$3
1205270
245
1 0
$a
Social Media for Medical Professionals
$h
[electronic resource] :
$b
Strategies for Successfully Engaging in an Online World /
$c
by David R. Stukus, Michael D. Patrick, Kathryn E. Nuss.
250
$a
1st ed. 2019.
264
1
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Springer,
$c
2019.
300
$a
XIV, 221 p. 52 illus., 51 illus. in color.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
505
0
$a
Introduction: What is social media? (Overview of the platforms, ways they are utilized) -- Finding medical information online in the digital age (Details about patients using online resources for medical information) -- Myths and misconceptions (Dangers of searching online for medical information) -- Why should medical professionals get involved? (Benefits of engaging in social media) . Start with a target audience (Who are you trying to reach, how does message change by audience) -- If you Tweet it, they will come (Strategies to increase engagement and build a following) .-Content curation (How to identify and use information from credible resources) -- Content creation (Discuss all the platforms to build an assortment of content; blog posts, podcasts, YouTube and how to cross promote on social media) -- Do’s and don’ts for the medical professional (Patient privacy, subject matter) -- How to deal with trolls (Strategies for dealing with negative comments/feedback) -- The sky is the limit (Ideas for how to take social media to other venues, promotion in academic centers, research) .
520
$a
Medical professionals are increasingly engaging with social media in an effort to provide credible evidence-based information and combat the misinformation that patients are finding online and bringing to office visits. Medical professionals are uniquely poised to recognize the harm that can come from applying the incorrect information to decisions affecting one’s health, while they are also able to serve as valued and knowledgeable experts online and engage with patients and the public to provide accurate, up-to-date information. Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online Worldis a unique, first-of-its-kind resource, providing specific social media strategies for engagement, as well as advice regarding best practices for professionals to maintain at all times. Chapters discuss many aspects pertaining to social media, covering the basics, researching and assessing credible medical information online, and best practices for discussing myths and misconceptions with patients. Later chapters cover the benefits of engaging in social media as a medical professional, strategies for increasing engagement and building an audience, various options and platforms for content creation and finding your niche, dos’s and don’ts regarding patient privacy, and strategies for dealing with negative comments online. A uniquely practical resource, Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World will be of interest to medical professionals across the spectrum of healthcare, from the student to the seasoned clinician, providing valuable perspective on practicing medicine in an evolving digital world. .
650
0
$a
Internal medicine.
$3
644638
650
0
$a
Pediatrics.
$3
644839
650
1 4
$a
Internal Medicine.
$3
668583
700
1
$a
Patrick, Michael D.
$4
aut
$4
http://id.loc.gov/vocabulary/relators/aut
$3
1227457
700
1
$a
Nuss, Kathryn E.
$4
aut
$4
http://id.loc.gov/vocabulary/relators/aut
$3
1227458
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9783030144388
776
0 8
$i
Printed edition:
$z
9783030144401
856
4 0
$u
https://doi.org/10.1007/978-3-030-14439-5
912
$a
ZDB-2-SME
912
$a
ZDB-2-SXM
950
$a
Medicine (SpringerNature-11650)
950
$a
Medicine (R0) (SpringerNature-43714)
based on 0 review(s)
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login