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Communication in the Era of Attention Scarcity

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Communication in the Era of Attention Scarcity/ edited by Waddick Doyle, Claudia Roda.
其他作者:	Doyle, Waddick.
面頁冊數:	X, 143 p. 1 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Communication. -
電子資源:	https://doi.org/10.1007/978-3-030-20918-6
ISBN:	9783030209186

Communication in the Era of Attention Scarcity
Communication in the Era of Attention Scarcity[electronic resource] /edited by Waddick Doyle, Claudia Roda. - 1st ed. 2019. - X, 143 p. 1 illus.online resource.

Chapter 1: Introduction -- Chapter 2: A Roadmap of Studies in Attention and Technology -- Chapter 3: Attentional Agency is Environmental Agency -- Chapter 4: The Economy of Attention in the Age of Neoliberalism -- Chapter 5: Brand Communication and the Attention Economy -- Chapter 6: Designing Envelopes for Attention Policies -- Chapter 7: Political Attention: A Genealogy of Reinscriptions -- Chapter 8: Consumer attention: Corporeality, surveillance and the attention enclosure -- Chapter 9: Productivity and Promiscuity: Paying Undivided Attention.

This book examines a series of phenomena that have accompanied the development of digital technology and focuses on the attentional processes that these phenomena have in common. Across the social order, complaints are growing about a lack of attention as well as an overriding push by corporations and institutions to capture and mobilize attention. With a particular focus on social attention, the book highlights the need for an increased awareness about the agents that shape attention in our society, the effects that these agents (attempt to) produce, and the means by which individuals and groups may increase their control overpersonal and social attention. With a range of academic perspectives, this book is a crucial read for understanding the changing shape of political, business and personal communication.

ISBN: 9783030209186

Standard No.: 10.1007/978-3-030-20918-6doiSubjects--Topical Terms:

556422
Communication.

LC Class. No.: P87-96

Dewey Class. No.: 302.23

Communication in the Era of Attention Scarcity
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