國立虎尾科技大學 |

Crisis Communication = A Stakeholder Approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Crisis Communication/ by Martin N. Ndlela.
其他題名:	A Stakeholder Approach /
作者:	Ndlela, Martin N.
面頁冊數:	XIII, 160 p. 7 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Public relations. -
電子資源:	https://doi.org/10.1007/978-3-319-97256-5
ISBN:	9783319972565

Crisis Communication = A Stakeholder Approach /
Ndlela, Martin N.

Crisis CommunicationA Stakeholder Approach /[electronic resource] :by Martin N. Ndlela. - 1st ed. 2019. - XIII, 160 p. 7 illus.online resource.

1. Introduction -- 2. Stakeholder Approaches in Crisis Management -- 3. A Stakeholder Approach to Issues Management -- 4. A Stakeholder Approach to Risk Management -- 5. A Stakeholder Approach in Managing Reputation -- 6. A Stakeholder Approach to Inter-organisational Relationships -- 7. Stakeholder Communications During a Crisis -- 8. A Stakeholder Approach to Crisis Evaluation.

This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.

ISBN: 9783319972565

Standard No.: 10.1007/978-3-319-97256-5doiSubjects--Topical Terms:

557567
Public relations.

LC Class. No.: HD59-59.6

Dewey Class. No.: 659.2

Crisis Communication = A Stakeholder Approach /
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