國立虎尾科技大學 |

Open Innovation Business Modeling = Gamification and Design Thinking Applications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Open Innovation Business Modeling/ by João Leitão.
其他題名:	Gamification and Design Thinking Applications /
作者:	Leitão, João.
面頁冊數:	XV, 127 p. 10 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Small business. -
電子資源:	https://doi.org/10.1007/978-3-319-91282-0
ISBN:	9783319912820

Open Innovation Business Modeling = Gamification and Design Thinking Applications /
Leitão, João.

Open Innovation Business ModelingGamification and Design Thinking Applications /[electronic resource] :by João Leitão. - 1st ed. 2019. - XV, 127 p. 10 illus.online resource. - Contributions to Management Science,1431-1941. - Contributions to Management Science,.

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.

ISBN: 9783319912820

Standard No.: 10.1007/978-3-319-91282-0doiSubjects--Topical Terms:

563581
Small business.

LC Class. No.: HD62.7

Dewey Class. No.: 658.022

Open Innovation Business Modeling = Gamification and Design Thinking Applications /
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