國立虎尾科技大學 |

Moralising Global Markets = The Creativity of International Business Discourse /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Moralising Global Markets/ by Annette Cerne.
其他題名:	The Creativity of International Business Discourse /
作者:	Cerne, Annette.
面頁冊數:	XI, 219 p. 6 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	International business enterprises. -
電子資源:	https://doi.org/10.1007/978-3-319-75981-4
ISBN:	9783319759814

Moralising Global Markets = The Creativity of International Business Discourse /
Cerne, Annette.

Moralising Global MarketsThe Creativity of International Business Discourse /[electronic resource] :by Annette Cerne. - 1st ed. 2019. - XI, 219 p. 6 illus.online resource.

1. Introduction -- 2. The Moralisation of Global Markets as Business Knowledge -- 3. The Creativity of International Business Discourse -- 4. Moralising Global Markets through Corporate Public Reports -- 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets -- 6. Inviting the Suppliers to the Conversation -- 7. The Moralisation of Global Markets through Language and Communication.

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.

ISBN: 9783319759814

Standard No.: 10.1007/978-3-319-75981-4doiSubjects--Topical Terms:

557082
International business enterprises.

LC Class. No.: HD62.4-62.45

Dewey Class. No.: 658.049

Moralising Global Markets = The Creativity of International Business Discourse /
LDR:02343nam a22003855i 4500 001 1007622
003 DE-He213
005 20200705101220.0
007 cr nn 008mamaa
008 210106s2019 gw | s |||| 0|eng d
020 $a 9783319759814 $9 978-3-319-75981-4
024 7 $a 10.1007/978-3-319-75981-4 $2 doi
035 $a 978-3-319-75981-4
050 4 $a HD62.4-62.45
072 7 $a KJ $2 bicssc
072 7 $a BUS035000 $2 bisacsh
072 7 $a KJ $2 thema
082 0 4 $a 658.049 $2 23
100 1 $a Cerne, Annette. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1301421
245 1 0 $a Moralising Global Markets $h [electronic resource] : $b The Creativity of International Business Discourse / $c by Annette Cerne.
250 $a 1st ed. 2019.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a XI, 219 p. 6 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a 1. Introduction -- 2. The Moralisation of Global Markets as Business Knowledge -- 3. The Creativity of International Business Discourse -- 4. Moralising Global Markets through Corporate Public Reports -- 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets -- 6. Inviting the Suppliers to the Conversation -- 7. The Moralisation of Global Markets through Language and Communication.
520 $a Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.
650 0 $a International business enterprises. $3 557082
650 0 $a Social responsibility of business. $3 558803
650 0 $a Personnel management. $3 554912
650 0 $a Market research. $2 bicssc $3 809436
650 0 $a Leadership. $3 562584
650 1 4 $a International Business. $3 1102083
650 2 4 $a Corporate Social Responsibility. $3 1085768
650 2 4 $a Human Resource Management. $3 784571
650 2 4 $a Market Research/Competitive Intelligence. $3 1069050
650 2 4 $a Business Strategy/Leadership. $3 796119
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319759807
776 0 8 $i Printed edition: $z 9783319759821
856 4 0 $u https://doi.org/10.1007/978-3-319-75981-4
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)