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Big Data and Innovation in Tourism, Travel, and Hospitality = Managerial Approaches, Techniques, and Applications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Big Data and Innovation in Tourism, Travel, and Hospitality/ edited by Marianna Sigala, Roya Rahimi, Mike Thelwall.
其他題名:	Managerial Approaches, Techniques, and Applications /
其他作者:	Sigala, Marianna.
面頁冊數:	XII, 223 p. 43 illus., 32 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Big data. -
電子資源:	https://doi.org/10.1007/978-981-13-6339-9
ISBN:	9789811363399

Big Data and Innovation in Tourism, Travel, and Hospitality = Managerial Approaches, Techniques, and Applications /
Big Data and Innovation in Tourism, Travel, and HospitalityManagerial Approaches, Techniques, and Applications /[electronic resource] :edited by Marianna Sigala, Roya Rahimi, Mike Thelwall. - 1st ed. 2019. - XII, 223 p. 43 illus., 32 illus. in color.online resource.

Chapter 1. Big Data: the Oil of the New Tourism Economy -- Chapter 2. Composite Indicators for Measuring the Online Search Interest by a Tourist Destination -- Chapter 3. Developing Smart Tourism Destinations with the Internet of Things -- Chapter 4. Big Data in Online Travel Agencies and its Application Through Electronic Devices -- Chapter 5. Big Data for Measuring the Impact of Tourism Economic Development Programme: a Process and Quality Criteria Framework for Using Big Data -- Chapter 6. Research on Big Data, VGI, and the Tourism and Hospitality Sector: Concepts, Methods, and Geographies -- Chapter 7. Sentiment Analysis for Tourism -- Chapter 8. Location-Based Social Network Data for Tourism Destinations -- Chapter 9. Identifying Innovative Idea Proposals with Topic Models - A Case Study from SPA Tourism -- Chapter 10. Customer Data and Crisis Monitoring in Flanders and Brussels -- Chapter 11. Analyzing Airbnb Customer Experience Feedback Using Text Mining -- Chapter 12. Big Data as a Game Changer: How does it Shape Business Intelligence within a Tourism and Hospitality Industry Context? -- Chapter 13. Strengthening Relational Ties and Building Loyalty Through Relational Innovation and Technology: Evidence from Spanish Hotel Guests -- Chapter 14. Big Data and its Supporting Elements: Implications for Tourism and Hospitality Marketing.

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

ISBN: 9789811363399

Standard No.: 10.1007/978-981-13-6339-9doiSubjects--Topical Terms:

981821
Big data.

LC Class. No.: HF5548.125-5548.6

Dewey Class. No.: 658.4038

Big Data and Innovation in Tourism, Travel, and Hospitality = Managerial Approaches, Techniques, and Applications /
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