Language:
English
繁體中文
Help
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Trade Unions on YouTube = Online Rev...
~
Uba, Katrin.
Trade Unions on YouTube = Online Revitalization in Sweden /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Trade Unions on YouTube/ by Jenny Jansson, Katrin Uba.
Reminder of title:
Online Revitalization in Sweden /
Author:
Jansson, Jenny.
other author:
Uba, Katrin.
Description:
XII, 160 p. 15 illus.online resource. :
Contained By:
Springer Nature eBook
Subject:
Industrial sociology. -
Online resource:
https://doi.org/10.1007/978-3-030-24914-4
ISBN:
9783030249144
Trade Unions on YouTube = Online Revitalization in Sweden /
Jansson, Jenny.
Trade Unions on YouTube
Online Revitalization in Sweden /[electronic resource] :by Jenny Jansson, Katrin Uba. - 1st ed. 2019. - XII, 160 p. 15 illus.online resource.
1. Introduction -- 2. Audiences: Who Do Unions Target? -- 3. Messages: Political Action - Agenda-Setting, Elections and Protest -- 4. Self-Images on YouTube -- 5. Trade Unions on YouTube: Conclusions. .
Open Access
“Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges.”—Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. .
ISBN: 9783030249144
Standard No.: 10.1007/978-3-030-24914-4doiSubjects--Topical Terms:
579462
Industrial sociology.
LC Class. No.: HD6951-6957
Dewey Class. No.: 306.36
Trade Unions on YouTube = Online Revitalization in Sweden /
LDR
:03125nam a22004215i 4500
001
1009609
003
DE-He213
005
20200704111813.0
007
cr nn 008mamaa
008
210106s2019 gw | s |||| 0|eng d
020
$a
9783030249144
$9
978-3-030-24914-4
024
7
$a
10.1007/978-3-030-24914-4
$2
doi
035
$a
978-3-030-24914-4
050
4
$a
HD6951-6957
072
7
$a
JHBL
$2
bicssc
072
7
$a
SOC026000
$2
bisacsh
072
7
$a
JHBL
$2
thema
082
0 4
$a
306.36
$2
23
100
1
$a
Jansson, Jenny.
$4
aut
$4
http://id.loc.gov/vocabulary/relators/aut
$3
1229871
245
1 0
$a
Trade Unions on YouTube
$h
[electronic resource] :
$b
Online Revitalization in Sweden /
$c
by Jenny Jansson, Katrin Uba.
250
$a
1st ed. 2019.
264
1
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Palgrave Pivot,
$c
2019.
300
$a
XII, 160 p. 15 illus.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
505
0
$a
1. Introduction -- 2. Audiences: Who Do Unions Target? -- 3. Messages: Political Action - Agenda-Setting, Elections and Protest -- 4. Self-Images on YouTube -- 5. Trade Unions on YouTube: Conclusions. .
506
0
$a
Open Access
520
$a
“Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges.”—Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. .
650
0
$a
Industrial sociology.
$3
579462
650
0
$a
Mass media.
$3
556421
650
0
$a
Communication.
$3
556422
650
0
$a
Labor—History.
$3
1266834
650
1 4
$a
Sociology of Work.
$3
1107321
650
2 4
$a
Media Sociology.
$3
1022352
650
2 4
$a
Labor History.
$3
1109184
700
1
$a
Uba, Katrin.
$4
aut
$4
http://id.loc.gov/vocabulary/relators/aut
$3
1229872
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9783030249137
776
0 8
$i
Printed edition:
$z
9783030249151
776
0 8
$i
Printed edition:
$z
9783030249168
856
4 0
$u
https://doi.org/10.1007/978-3-030-24914-4
912
$a
ZDB-2-SLS
912
$a
ZDB-2-SXS
912
$a
ZDB-2-SOB
950
$a
Social Sciences (SpringerNature-41176)
950
$a
Social Sciences (R0) (SpringerNature-43726)
based on 0 review(s)
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login