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Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island = Intervention Ideas to Promote Sustainable Transport /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island/ by Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri.
Reminder of title:	Intervention Ideas to Promote Sustainable Transport /
Author:	Sukor, Nur Sabahiah Abdul.
other author:	Basri, Nur Khairiyah.
Description:	XV, 68 p. 35 illus., 13 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Transportation. -
Online resource:	https://doi.org/10.1007/978-981-13-2505-2
ISBN:	9789811325052

Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island = Intervention Ideas to Promote Sustainable Transport /
Sukor, Nur Sabahiah Abdul.

Travel Behaviour Modification (TBM) Program for Adolescents in Penang IslandIntervention Ideas to Promote Sustainable Transport /[electronic resource] :by Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri. - 1st ed. 2019. - XV, 68 p. 35 illus., 13 illus. in color.online resource. - SpringerBriefs on Case Studies of Sustainable Development,2196-7830. - SpringerBriefs on Case Studies of Sustainable Development,.

1 Sustainable transports -- 2 Adolescents as the target users for sustainable transports -- 3 Travel behaviour modification (TBM) programmes -- 4 Intervention programmes in penang island -- 5 Implication of travel behaviour modification (TBM) programme.

This book discusses the potential of travel behaviour modification (TBM) as a persuasive tool to promote low-carbon mobility among adolescents on Penang Island by highlighting the role of bus usage in a sustainable urban lifestyle. The participants of the Reduce Carbon Footprint Campaign, which aimed to create sustainable transport and pro-environmental awareness among adolescents, were recruited from secondary schools on Penang Island. Campaign materials, such as bus routes maps and discount travel cards for students, were provided by Rapid Penang, the leading bus operator in Penang. The campaign also involved several intervention programmes, including motivational sessions and classes for travel journey planning.

ISBN: 9789811325052

Standard No.: 10.1007/978-981-13-2505-2doiSubjects--Topical Terms:

558117
Transportation.

LC Class. No.: TJ163.5.T7

Dewey Class. No.: 388

Travel Behaviour Modification (TBM) Program for Adolescents in Penang Island = Intervention Ideas to Promote Sustainable Transport /
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