國立虎尾科技大學 |

China-Focused Cases = Selected Winners of the CEIBS Global Case Contest.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	China-Focused Cases/
其他題名:	Selected Winners of the CEIBS Global Case Contest.
面頁冊數:	XVI, 194 p. 65 illus., 24 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	International business enterprises. -
電子資源:	https://doi.org/10.1007/978-981-13-2706-3
ISBN:	9789811327063

China-Focused Cases = Selected Winners of the CEIBS Global Case Contest.
China-Focused CasesSelected Winners of the CEIBS Global Case Contest.[electronic resource] : - 1st ed. 2019. - XVI, 194 p. 65 illus., 24 illus. in color.online resource.

Chapter1 FamilyMart: “Internet Plus” Strategy -- Chapter2 Jinhuobao: A B2B E-commerce Platform for FMCG in the New Retail Era -- Chapter3 OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market -- Chapter4 Huawei’s Quest for Global Markets -- Chapter5 Tecno Mobile’s Growth Strategies in Africa -- Chapter6 Can Starbucks Sustain Its High Prices in China? -- Chapter7 ofo: A Bike Sharing Firm From Campus -- Chapter8 "From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu" -- Chapter9 Why Didn’t the SF Heike Project Succeed? -- Chapter10 Haidilao's Crisis Management: Threats, Opportunities and Corporate Values.

This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective business cases and share stories of China to the world. Each of the ten cases has a defining feature. Some cases, with a focus on user demand, analyze how companies build their core competence (e.g., Haidilao Hot-Pot and OnePlus Mobile Phone), while others present an array of business innovations in the era of new retail, e-commerce, and the sharing economy (e.g., SF Express, Jinhuobao, ofo, FamilyMart, and Handu Apparel). Some describe Chinese companies’ operations in the overseas market (e.g., Huawei and TECNO), and others depict how foreign companies adapt to the Chinese market in a unique way (e.g., Starbucks). These cases were drawn from Chinese and overseas business schools. The book helps bridge the gap between the world management community’s interest in China and the limited availability of China-focused management cases. We hope this collection of select cases will prove valuable and informative for our readers.

ISBN: 9789811327063

Standard No.: 10.1007/978-981-13-2706-3doiSubjects--Topical Terms:

557082
International business enterprises.

LC Class. No.: HD62.4-62.45

Dewey Class. No.: 338.7095

China-Focused Cases = Selected Winners of the CEIBS Global Case Contest.
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