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The Instigatory Theory of NGO Communication = Strategic Communication in Civil Society Organizations /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Instigatory Theory of NGO Communication/ by Evandro Oliveira.
其他題名:	Strategic Communication in Civil Society Organizations /
作者:	Oliveira, Evandro.
面頁冊數:	XXV, 262 p. 26 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Communication. -
電子資源:	https://doi.org/10.1007/978-3-658-26858-9
ISBN:	9783658268589

The Instigatory Theory of NGO Communication = Strategic Communication in Civil Society Organizations /
Oliveira, Evandro.

The Instigatory Theory of NGO CommunicationStrategic Communication in Civil Society Organizations /[electronic resource] :by Evandro Oliveira. - 1st ed. 2019. - XXV, 262 p. 26 illus.online resource. - Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement,2524-3225. - Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement,.

Strategic communication and NGOs -- Logics and management -- NGOs and social theory: social and economic dimensions -- Fundraising -- Volunteering -- Civic relations and social change.

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. The content • Strategic communication and NGOs • Logics and management • NGOs and social theory: social and economic dimensions • Fundraising • Volunteering • Civic relations and social change The target groups • Students and lecturers in the field of public relations, sociology, economics, management and communication • Practitioners in NPOs, NGOs and civil society organizations The author Prof. Dr. phil., rer. pol Evandro Oliveira is Professor for corporate communication at the University of Applied Sciences in Berlin (HMKW). He is also lecturing at the Free University of Berlin and University of Mannheim, among others. He is the vice-chair of the section Organizational and Strategic Communication of the international academic PR association ECREA. His main research interests are strategic communication, NGO and civil society organizations communication management, social media and political communication.

ISBN: 9783658268589

Standard No.: 10.1007/978-3-658-26858-9doiSubjects--Topical Terms:

556422
Communication.

LC Class. No.: P87-96

Dewey Class. No.: 302.2

The Instigatory Theory of NGO Communication = Strategic Communication in Civil Society Organizations /
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