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Corporate Strategy = Theory and Practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Corporate Strategy/ by Ulrich Pidun.
其他題名:	Theory and Practice /
作者:	Pidun, Ulrich.
面頁冊數:	X, 282 p. 70 illus., 66 illus. in color. Textbook for German language market.online resource. :
Contained By:	Springer Nature eBook
標題:	Leadership. -
電子資源:	https://doi.org/10.1007/978-3-658-25426-1
ISBN:	9783658254261

Corporate Strategy = Theory and Practice /
Pidun, Ulrich.

Corporate StrategyTheory and Practice /[electronic resource] :by Ulrich Pidun. - 1st ed. 2019. - X, 282 p. 70 illus., 66 illus. in color. Textbook for German language market.online resource.

Corporate ambition -- Corporate capabilities -- Corporate portfolio analysis -- Corporate growth strategy -- Transforming the corporate portfolio -- Managing the corporate portfolio -- Corporate parenting strategy and organization.

This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. “Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way: • Corporate ambition and capabilities • Corporate portfolio analysis • Corporate growth and portfolio strategy • Managing and transforming the corporate profile • Corporate parenting strategy and organization • Corporate financial strategy • Corporate strategy process The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies. The author Prof. Dr. Ulrich Pidun is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.

ISBN: 9783658254261

Standard No.: 10.1007/978-3-658-25426-1doiSubjects--Topical Terms:

562584
Leadership.

LC Class. No.: HD28-70

Dewey Class. No.: 658.4092

Corporate Strategy = Theory and Practice /
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