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Exploring Omnichannel Retailing = Common Expectations and Diverse Realities /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Exploring Omnichannel Retailing/ edited by Wojciech Piotrowicz, Richard Cuthbertson.
其他題名:	Common Expectations and Diverse Realities /
其他作者:	Piotrowicz, Wojciech.
面頁冊數:	XIV, 288 p. 15 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	E-business. -
電子資源:	https://doi.org/10.1007/978-3-319-98273-1
ISBN:	9783319982731

Exploring Omnichannel Retailing = Common Expectations and Diverse Realities /
Exploring Omnichannel RetailingCommon Expectations and Diverse Realities /[electronic resource] :edited by Wojciech Piotrowicz, Richard Cuthbertson. - 1st ed. 2019. - XIV, 288 p. 15 illus.online resource.

Exploring Omnichannel Retailing: common expectations and diverse reality -- Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers -- Implementation of omnichannel strategy in the US retail - evolutionary approach -- Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research -- Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey -- Development of omnichannel in India - retail landscape, drivers and challenges -- The Development of Digital Distribution Channels in Poland’s Retail Pharmaceutical Market -- The use of mobile technologies in physical stores: the case of fashion retailing -- Futurising the physical store in the Omnichannel retail environment -- Retail promotional communication: the comparative effectiveness of print versus online -- A framework for omnichannel differentiation strategy. Integrating the information delivery and product fulfilment requirements -- Last mile framework for omnichannel retailing. Delivery from the customer perspective.

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

ISBN: 9783319982731

Standard No.: 10.1007/978-3-319-98273-1doiSubjects--Topical Terms:

1254459
E-business.

LC Class. No.: HF5548.32-5548.33

Dewey Class. No.: 658.87

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