國立虎尾科技大學 |

Case Studies in Strategic Management = How Executive Input Enables Students’ Development /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Case Studies in Strategic Management/ edited by Gunther Friedl, Andreas Biagosch.
其他題名:	How Executive Input Enables Students’ Development /
其他作者:	Friedl, Gunther.
面頁冊數:	XX, 91 p. 66 illus., 45 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Accounting. -
電子資源:	https://doi.org/10.1007/978-3-319-95555-1
ISBN:	9783319955551

Case Studies in Strategic Management = How Executive Input Enables Students’ Development /
Case Studies in Strategic ManagementHow Executive Input Enables Students’ Development /[electronic resource] :edited by Gunther Friedl, Andreas Biagosch. - 1st ed. 2019. - XX, 91 p. 66 illus., 45 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

Chapter 1: Case: The renewed case seminar -- Chapter 2: Supporting companies and participating managers in case study presentations -- Chapter 3: Case: unu GmbH: Sharing is caring – a suitable business model for e-scooter in Germany -- Chapter 4: Case: UBS – Acquisiton of Commerzbank AG as a possible growth strategy.

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

ISBN: 9783319955551

Standard No.: 10.1007/978-3-319-95555-1doiSubjects--Topical Terms:

561166
Accounting.

LC Class. No.: HF5601-5688

Dewey Class. No.: 657

Case Studies in Strategic Management = How Executive Input Enables Students’ Development /
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