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Effective Complaint Management = The Business Case for Customer Satisfaction /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Effective Complaint Management/ by Bernd Stauss, Wolfgang Seidel.
其他題名:	The Business Case for Customer Satisfaction /
作者:	Stauss, Bernd.
其他作者:	Seidel, Wolfgang.
面頁冊數:	IX, 495 p. 223 illus., 203 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Customer relations—Management. -
電子資源:	https://doi.org/10.1007/978-3-319-98705-7
ISBN:	9783319987057

Effective Complaint Management = The Business Case for Customer Satisfaction /
Stauss, Bernd.

Effective Complaint ManagementThe Business Case for Customer Satisfaction /[electronic resource] :by Bernd Stauss, Wolfgang Seidel. - 2nd ed. 2019. - IX, 495 p. 223 illus., 203 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

Complaint Management in a Customer-Oriented Firm -- Complaints -- The Behavior of Dissatisfied Customers -- Principles of Complaint Management -- Strategic Planning of Complaint Management -- Complaint Stimulation -- Complaint Acceptance -- Complaint Processing -- Complaint Reaction -- Complaint Evaluation -- Complaint-Management Controlling -- Complaint Reporting -- Utilization of Complaint Information -- Human Resource Aspects of Complaint Management -- Organizational Aspects of Complaint Management -- Technological Aspects of Complaint Management -- Social Media Complaints -- Implementing Active Complaint Management -- Quick Test Complaint Management.

This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers. Dissatisfied customers are at risk of migrating; accordingly, neglecting professional complaint management poses a considerable threat to customer relationships, sales and profits. The book offers a comprehensive management concept, which emphasizes direct contact with the complainant by employing complaint stimulation, acceptance, processing and reaction. Further, it discusses the relevant ‘backstage’ tasks involved in using complaint information to achieve quality improvements and cost reductions through complaint analysis, controlling and reporting. .

ISBN: 9783319987057

Standard No.: 10.1007/978-3-319-98705-7doiSubjects--Topical Terms:

1259384
Customer relations—Management.

LC Class. No.: HF5415.5-5415.53

Dewey Class. No.: 658.812

Effective Complaint Management = The Business Case for Customer Satisfaction /
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