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Augmented Reality and Virtual Reality = The Power of AR and VR for Business /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Augmented Reality and Virtual Reality/ edited by M. Claudia tom Dieck, Timothy Jung.
Reminder of title:	The Power of AR and VR for Business /
other author:	tom Dieck, M. Claudia.
Description:	XI, 335 p.online resource. :
Contained By:	Springer Nature eBook
Subject:	Information technology. -
Online resource:	https://doi.org/10.1007/978-3-030-06246-0
ISBN:	9783030062460

Augmented Reality and Virtual Reality = The Power of AR and VR for Business /
Augmented Reality and Virtual RealityThe Power of AR and VR for Business /[electronic resource] :edited by M. Claudia tom Dieck, Timothy Jung. - 1st ed. 2019. - XI, 335 p.online resource. - Progress in IS,2196-8705. - Progress in IS,.

Part I: AR & VR and the Retail Experience -- Part II: AR & VR Experience Design -- Part III: AR & VR in Tourism -- Part IV: AR & VR in Education -- Part V: AR & VR Applications and Immersive Designs -- Part VI: AR & VR Medical Applications -- Part VII: VR and Media.

This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.

ISBN: 9783030062460

Standard No.: 10.1007/978-3-030-06246-0doiSubjects--Topical Terms:

559429
Information technology.

LC Class. No.: HF54.5-54.56

Dewey Class. No.: 650

Augmented Reality and Virtual Reality = The Power of AR and VR for Business /
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