國立虎尾科技大學 |

Analyzing global social media consumption

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Analyzing global social media consumption/ Patrick Kanyi Wamuyu, editor.
other author:	Wamuyu, Patrick Kanyi,
Published:	Hershey, Pennsylvania :IGI Global, : 2020.,
Description:	1 online resource (xxii, 358 p.)
Subject:	Social media - Research. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4718-2
ISBN:	9781799847199 (ebk.)

Analyzing global social media consumption
Analyzing global social media consumption[electronic resource] /Patrick Kanyi Wamuyu, editor. - Hershey, Pennsylvania :IGI Global,2020. - 1 online resource (xxii, 358 p.)

Includes bibliographical references and index.

Chapter 1. Social entrepreneurship, smart brands, and epic social learning networks: content, community, and communication -- Chapter 2. Use of novel ensemble machine learning approach for social media sentiment analysis -- Chapter 3. Digital social networking use effect on individual job performance -- Chapter 4. Detecting fake news on social media: the case of Turkey -- Chapter 5. Will social media and its consumption converge or diverge global consumer culture? -- Chapter 6. Social media consumption among kenyans: trends and practices -- Chapter 7. Social networks and cultural differences: Adidas's case on Twitter and Sina Weibo -- Chapter 8. The role of social media influencers on the consumer decision-making process -- Chapter 9. Understanding social media addiction through personal, social, and situational factors -- Chapter 10. Online social networks misuse, cyber crimes, and counter mechanisms -- Chapter 11. Motivations for social media use and consumption in Zambian online platforms -- Chapter 12. Institutionalism, social media, and democracy in Africa: an inquiry into the potential of digital democracy -- Chapter 13. Blogs as pathways to information and influence within the Kenyan blogosphere -- Chapter 14. Golden years in social media world: examining behavior and motivations -- Chapter 15. Twitter sentiment data analysis of user behavior on cryptocurrencies: Bitcoin and Ethereum.

Restricted to subscribers or individual electronic text purchasers.

"This book presents all aspects of Social Media consumption including current trends, practices, and newly emerging narratives from a wide range of disciplinary perspectives and on both theoretical and empirical research from academic researchers and critical practitioners"--

ISBN: 9781799847199 (ebk.)Subjects--Topical Terms:

1000015
Social media
--Research.

LC Class. No.: HM742 / .A53 2020e

Dewey Class. No.: 303.48/33

Analyzing global social media consumption
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245 0 0 $a Analyzing global social media consumption $h [electronic resource] / $c Patrick Kanyi Wamuyu, editor.
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2020.
300 $a 1 online resource (xxii, 358 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Social entrepreneurship, smart brands, and epic social learning networks: content, community, and communication -- Chapter 2. Use of novel ensemble machine learning approach for social media sentiment analysis -- Chapter 3. Digital social networking use effect on individual job performance -- Chapter 4. Detecting fake news on social media: the case of Turkey -- Chapter 5. Will social media and its consumption converge or diverge global consumer culture? -- Chapter 6. Social media consumption among kenyans: trends and practices -- Chapter 7. Social networks and cultural differences: Adidas's case on Twitter and Sina Weibo -- Chapter 8. The role of social media influencers on the consumer decision-making process -- Chapter 9. Understanding social media addiction through personal, social, and situational factors -- Chapter 10. Online social networks misuse, cyber crimes, and counter mechanisms -- Chapter 11. Motivations for social media use and consumption in Zambian online platforms -- Chapter 12. Institutionalism, social media, and democracy in Africa: an inquiry into the potential of digital democracy -- Chapter 13. Blogs as pathways to information and influence within the Kenyan blogosphere -- Chapter 14. Golden years in social media world: examining behavior and motivations -- Chapter 15. Twitter sentiment data analysis of user behavior on cryptocurrencies: Bitcoin and Ethereum.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book presents all aspects of Social Media consumption including current trends, practices, and newly emerging narratives from a wide range of disciplinary perspectives and on both theoretical and empirical research from academic researchers and critical practitioners"-- $c Provided by publisher.
650 0 $a Social media $x Research. $3 1000015
650 0 $a Online social networks $x Research. $3 933330
650 0 $a Information technology $x Social aspects. $3 556330
700 1 $a Wamuyu, Patrick Kanyi, $d 1970- $e editor. $3 1311484
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-4718-2