國立虎尾科技大學 |

Winning American Hearts and Minds = China’s Image Building Efforts in the 21st Century /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Winning American Hearts and Minds/ by Xiuli Wang.
Reminder of title:	China’s Image Building Efforts in the 21st Century /
Author:	Wang, Xiuli.
Description:	IX, 150 p. 10 illus., 8 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Communication. -
Online resource:	https://doi.org/10.1007/978-981-15-3184-2
ISBN:	9789811531842

Winning American Hearts and Minds = China’s Image Building Efforts in the 21st Century /
Wang, Xiuli.

Winning American Hearts and MindsChina’s Image Building Efforts in the 21st Century /[electronic resource] :by Xiuli Wang. - 1st ed. 2020. - IX, 150 p. 10 illus., 8 illus. in color.online resource.

Preface -- Part I Theory -- 1.Introduction -- 2. Factors Influence Foreign Opinion of China -- 3. China’s Image in the U.S. -- Part I Theory -- 4. Head of State Visits -- 5. Public Relations Efforts -- 6. Chinese Media Going Abroad -- 7. Americans in China -- 8. Confucius Institute -- 9. Global Events -- 10. Social Media -- 11. Economic Growth and Foreign Direct Investment -- 12. Made-in-China -- 13. Conclusion. .

This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy. .

ISBN: 9789811531842

Standard No.: 10.1007/978-981-15-3184-2doiSubjects--Topical Terms:

556422
Communication.

LC Class. No.: P87-96

Dewey Class. No.: 302.2

Winning American Hearts and Minds = China’s Image Building Efforts in the 21st Century /
LDR:02552nam a22003975i 4500 001 1018605
003 DE-He213
005 20200707001711.0
007 cr nn 008mamaa
008 210318s2020 si | s |||| 0|eng d
020 $a 9789811531842 $9 978-981-15-3184-2
024 7 $a 10.1007/978-981-15-3184-2 $2 doi
035 $a 978-981-15-3184-2
050 4 $a P87-96
072 7 $a GTC $2 bicssc
072 7 $a LAN004000 $2 bisacsh
072 7 $a GTC $2 thema
082 0 4 $a 302.2 $2 23
100 1 $a Wang, Xiuli. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1313624
245 1 0 $a Winning American Hearts and Minds $h [electronic resource] : $b China’s Image Building Efforts in the 21st Century / $c by Xiuli Wang.
250 $a 1st ed. 2020.
264 1 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2020.
300 $a IX, 150 p. 10 illus., 8 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a Preface -- Part I Theory -- 1.Introduction -- 2. Factors Influence Foreign Opinion of China -- 3. China’s Image in the U.S. -- Part I Theory -- 4. Head of State Visits -- 5. Public Relations Efforts -- 6. Chinese Media Going Abroad -- 7. Americans in China -- 8. Confucius Institute -- 9. Global Events -- 10. Social Media -- 11. Economic Growth and Foreign Direct Investment -- 12. Made-in-China -- 13. Conclusion. .
520 $a This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy. .
650 0 $a Communication. $3 556422
650 0 $a Sociology. $3 551705
650 0 $a Diplomacy. $3 649593
650 0 $a Political communication. $3 1250788
650 1 4 $a Communication Studies. $3 786352
650 2 4 $a Media Research. $3 1019957
650 2 4 $a Political Communication. $3 1021254
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9789811531835
776 0 8 $i Printed edition: $z 9789811531859
776 0 8 $i Printed edition: $z 9789811531866
856 4 0 $u https://doi.org/10.1007/978-981-15-3184-2
912 $a ZDB-2-SLS
912 $a ZDB-2-SXS
950 $a Social Sciences (SpringerNature-41176)
950 $a Social Sciences (R0) (SpringerNature-43726)