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Winning American Hearts and Minds = ...
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Winning American Hearts and Minds = China’s Image Building Efforts in the 21st Century /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Winning American Hearts and Minds/ by Xiuli Wang.
其他題名:
China’s Image Building Efforts in the 21st Century /
作者:
Wang, Xiuli.
面頁冊數:
IX, 150 p. 10 illus., 8 illus. in color.online resource. :
Contained By:
Springer Nature eBook
標題:
Political Communication. -
電子資源:
https://doi.org/10.1007/978-981-15-3184-2
ISBN:
9789811531842
Winning American Hearts and Minds = China’s Image Building Efforts in the 21st Century /
Wang, Xiuli.
Winning American Hearts and Minds
China’s Image Building Efforts in the 21st Century /[electronic resource] :by Xiuli Wang. - 1st ed. 2020. - IX, 150 p. 10 illus., 8 illus. in color.online resource.
Preface -- Part I Theory -- 1.Introduction -- 2. Factors Influence Foreign Opinion of China -- 3. China’s Image in the U.S. -- Part I Theory -- 4. Head of State Visits -- 5. Public Relations Efforts -- 6. Chinese Media Going Abroad -- 7. Americans in China -- 8. Confucius Institute -- 9. Global Events -- 10. Social Media -- 11. Economic Growth and Foreign Direct Investment -- 12. Made-in-China -- 13. Conclusion. .
This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy. .
ISBN: 9789811531842
Standard No.: 10.1007/978-981-15-3184-2doiSubjects--Topical Terms:
1021254
Political Communication.
LC Class. No.: P87-96
Dewey Class. No.: 302.2
Winning American Hearts and Minds = China’s Image Building Efforts in the 21st Century /
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Preface -- Part I Theory -- 1.Introduction -- 2. Factors Influence Foreign Opinion of China -- 3. China’s Image in the U.S. -- Part I Theory -- 4. Head of State Visits -- 5. Public Relations Efforts -- 6. Chinese Media Going Abroad -- 7. Americans in China -- 8. Confucius Institute -- 9. Global Events -- 10. Social Media -- 11. Economic Growth and Foreign Direct Investment -- 12. Made-in-China -- 13. Conclusion. .
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