國立虎尾科技大學 |

User Experience Is Brand Experience = The Psychology Behind Successful Digital Products and Services /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	User Experience Is Brand Experience/ by Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl.
Reminder of title:	The Psychology Behind Successful Digital Products and Services /
Author:	van de Sand, Felix.
other author:	Frison, Anna-Katharina.
Description:	XXII, 171 p. 59 illus., 58 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Branding (Marketing). -
Online resource:	https://doi.org/10.1007/978-3-030-29868-5
ISBN:	9783030298685

User Experience Is Brand Experience = The Psychology Behind Successful Digital Products and Services /
van de Sand, Felix.

User Experience Is Brand ExperienceThe Psychology Behind Successful Digital Products and Services /[electronic resource] :by Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl. - 1st ed. 2020. - XXII, 171 p. 59 illus., 58 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

The Battle of Attention -- The Role of Information Processing for Product Perception -- Unconscious Brand Messaging and Perception Beneath the Detection Threshold -- Human Needs and Values as Guideline for Brands and Their Products -- The Intersection of User Experience (UX), Customer Experience (CX) and Brand Experience (BX) -- Conceptual Consumption - Why We Consume Based on Mental Concepts -- The User Experience Identity (UXi) Method -- UXi Validation - How to Evaluate if Brand Values Can Be Experienced by Users -- Summary and Recommendations for Action. .

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications. .

ISBN: 9783030298685

Standard No.: 10.1007/978-3-030-29868-5doiSubjects--Topical Terms:

571741
Branding (Marketing).

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

User Experience Is Brand Experience = The Psychology Behind Successful Digital Products and Services /
LDR:03025nam a22004095i 4500 001 1019221
003 DE-He213
005 20200706213228.0
007 cr nn 008mamaa
008 210318s2020 gw | s |||| 0|eng d
020 $a 9783030298685 $9 978-3-030-29868-5
024 7 $a 10.1007/978-3-030-29868-5 $2 doi
035 $a 978-3-030-29868-5
050 4 $a HF5415.1255
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJSC $2 thema
082 0 4 $a 658.827 $2 23
100 1 $a van de Sand, Felix. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1314425
245 1 0 $a User Experience Is Brand Experience $h [electronic resource] : $b The Psychology Behind Successful Digital Products and Services / $c by Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl.
250 $a 1st ed. 2020.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2020.
300 $a XXII, 171 p. 59 illus., 58 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Management for Professionals, $x 2192-8096
505 0 $a The Battle of Attention -- The Role of Information Processing for Product Perception -- Unconscious Brand Messaging and Perception Beneath the Detection Threshold -- Human Needs and Values as Guideline for Brands and Their Products -- The Intersection of User Experience (UX), Customer Experience (CX) and Brand Experience (BX) -- Conceptual Consumption - Why We Consume Based on Mental Concepts -- The User Experience Identity (UXi) Method -- UXi Validation - How to Evaluate if Brand Values Can Be Experienced by Users -- Summary and Recommendations for Action. .
520 $a This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications. .
650 0 $a Branding (Marketing). $3 571741
650 0 $a Multimedia systems . $3 1253737
650 0 $a Economics—Psychological aspects. $3 1279274
650 1 4 $a Branding. $3 1141082
650 2 4 $a Media Design. $3 669577
650 2 4 $a Economic Psychology. $3 1171591
700 1 $a Frison, Anna-Katharina. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1314426
700 1 $a Zotz, Pamela. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1314427
700 1 $a Riener, Andreas. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1314428
700 1 $a Holl, Katharina. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1314429
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030298678
776 0 8 $i Printed edition: $z 9783030298692
776 0 8 $i Printed edition: $z 9783030298708
830 0 $a Management for Professionals, $x 2192-8096 $3 1257111
856 4 0 $u https://doi.org/10.1007/978-3-030-29868-5
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)