國立虎尾科技大學 |

Recruiting and Retaining Party Activists = Political Management at the Grassroots /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Recruiting and Retaining Party Activists/ by Robin T. Pettitt.
其他題名:	Political Management at the Grassroots /
作者:	Pettitt, Robin T.
面頁冊數:	XIV, 97 p. 3 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Europe—Politics and government. -
電子資源:	https://doi.org/10.1007/978-3-030-47842-1
ISBN:	9783030478421

Recruiting and Retaining Party Activists = Political Management at the Grassroots /
Pettitt, Robin T.

Recruiting and Retaining Party ActivistsPolitical Management at the Grassroots /[electronic resource] :by Robin T. Pettitt. - 1st ed. 2020. - XIV, 97 p. 3 illus.online resource. - Palgrave Studies in Political Marketing and Management. - Palgrave Studies in Political Marketing and Management.

‘These interviews from the grassroots frontline of political party activism provide an important new perspective on how and why people become political activists. The insights are valuable both for political scientists and for those seeking to run political party organisations.’ –Mark Pack, Party President of the Liberal Democrats, author of Bad News and 101 Ways to Win an Election, editor of Liberal Democrat Newswire This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author’s own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a ‘retention enhancing campaigning environment’ and what that involves. Robin T. Pettitt is Senior Lecturer in Comparative Politics at Kingston University, London, UK.

ISBN: 9783030478421

Standard No.: 10.1007/978-3-030-47842-1doiSubjects--Topical Terms:

1253779
Europe—Politics and government.

LC Class. No.: JN1-9692.2

Dewey Class. No.: 320.94

Recruiting and Retaining Party Activists = Political Management at the Grassroots /
LDR:02980nam a22003855i 4500 001 1020187
003 DE-He213
005 20200702164729.0
007 cr nn 008mamaa
008 210318s2020 gw | s |||| 0|eng d
020 $a 9783030478421 $9 978-3-030-47842-1
024 7 $a 10.1007/978-3-030-47842-1 $2 doi
035 $a 978-3-030-47842-1
050 4 $a JN1-9692.2
072 7 $a JP $2 bicssc
072 7 $a POL058000 $2 bisacsh
072 7 $a JP $x 1D $2 thema
082 0 4 $a 320.94 $2 23
100 1 $a Pettitt, Robin T. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1315611
245 1 0 $a Recruiting and Retaining Party Activists $h [electronic resource] : $b Political Management at the Grassroots / $c by Robin T. Pettitt.
250 $a 1st ed. 2020.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2020.
300 $a XIV, 97 p. 3 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Palgrave Studies in Political Marketing and Management
520 $a ‘These interviews from the grassroots frontline of political party activism provide an important new perspective on how and why people become political activists. The insights are valuable both for political scientists and for those seeking to run political party organisations.’ –Mark Pack, Party President of the Liberal Democrats, author of Bad News and 101 Ways to Win an Election, editor of Liberal Democrat Newswire This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author’s own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a ‘retention enhancing campaigning environment’ and what that involves. Robin T. Pettitt is Senior Lecturer in Comparative Politics at Kingston University, London, UK.
650 0 $a Europe—Politics and government. $3 1253779
650 0 $a Political communication. $3 1250788
650 0 $a Elections. $3 555219
650 0 $a Personnel management. $3 554912
650 1 4 $a European Politics. $3 1107266
650 2 4 $a Political Communication. $3 1021254
650 2 4 $a Electoral Politics. $3 1105083
650 2 4 $a Human Resource Management. $3 784571
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030478414
776 0 8 $i Printed edition: $z 9783030478438
830 0 $a Palgrave Studies in Political Marketing and Management $3 1266759
856 4 0 $u https://doi.org/10.1007/978-3-030-47842-1
912 $a ZDB-2-POS
912 $a ZDB-2-SXPI
950 $a Political Science and International Studies (SpringerNature-41174)
950 $a Political Science and International Studies (R0) (SpringerNature-43724)