國立虎尾科技大學 |

Art and Business = Perspectives on Art-based Management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Art and Business/ by Stefania Masè.
其他題名:	Perspectives on Art-based Management /
作者:	Masè, Stefania.
面頁冊數:	IX, 146 p. 3 illus., 2 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Arts. -
電子資源:	https://doi.org/10.1007/978-3-030-51769-4
ISBN:	9783030517694

Art and Business = Perspectives on Art-based Management /
Masè, Stefania.

Art and BusinessPerspectives on Art-based Management /[electronic resource] :by Stefania Masè. - 1st ed. 2020. - IX, 146 p. 3 illus., 2 illus. in color.online resource. - International Series in Advanced Management Studies,2366-8814. - International Series in Advanced Management Studies,.

INTRODUCTION -- PART I: A Definition of Art & Business -- Art & Business -- Systematic Literature Review in the Field of Art & Business -- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business -- Art & Business A Relational Model -- Art & Corporate Social Responsibility -- Art & Communication -- Art & Cross-Cultural Business -- Art & Cross-Cultural Business -- Art & Consumer Perception -- DISCUSSION & CONCLUSION. .

Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.

ISBN: 9783030517694

Standard No.: 10.1007/978-3-030-51769-4doiSubjects--Topical Terms:

577996
Arts.

LC Class. No.: HD28-70

Dewey Class. No.: 658

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