國立虎尾科技大學 |

Italian Women's Experiences with American Consumer Culture, 1945–1975 = The Italian Mrs. Consumer /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Italian Women's Experiences with American Consumer Culture, 1945–1975/ by Jessica L. Harris.
Reminder of title:	The Italian Mrs. Consumer /
Author:	Harris, Jessica L.
Description:	XIV, 235 p. 15 illus., 11 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Italy—History. -
Online resource:	https://doi.org/10.1007/978-3-030-47825-4
ISBN:	9783030478254

Italian Women's Experiences with American Consumer Culture, 1945–1975 = The Italian Mrs. Consumer /
Harris, Jessica L.

Italian Women's Experiences with American Consumer Culture, 1945–1975The Italian Mrs. Consumer /[electronic resource] :by Jessica L. Harris. - 1st ed. 2020. - XIV, 235 p. 15 illus., 11 illus. in color.online resource. - Italian and Italian American Studies,2635-2931. - Italian and Italian American Studies,.

1. Introduction: Italy and the Arrival of Mrs. Consumer -- Part I -- 2. How to Read like Mrs. Consumer: Modernizing and Americanizing the Mondadori Publishing Company’s Magazine Division -- 3. How to Shop and Dress like Mrs. Consumer: Rebuilding La Rinascente the American Way -- Part II -- 4. How to Shop, Store, and Cook Food like Mrs. Consumer: The Refrigerator, Women, and the Italian Home -- 5. How to Be Beautiful like Mrs. Consumer: American Beauty and Italian Women -- Part III -- 6. The Catholic and Communist Mrs. Consumer -- 7. Were They Really Mrs. Consumers? -- 8. Conclusion.

This book analyzes the spread of American female consumer culture to Italy and its influence on Italian women in the postwar and Cold War periods, eras marked by the political, economic, social, and cultural battle between the United States and Soviet Union. Focusing on various aspects of this culture—beauty and hygiene products, refrigerators, and department stores, as well as shopping and magazine models—the book examines the reasons for and the methods of American female consumer culture’s arrival in Italy, the democratic, consumer capitalist messages its products sought to “sell” to Italian women, and how Italian women themselves reacted to this new cultural presence in their everyday lives. Did Italian women become the American Mrs. Consumer? As such, the book illustrates how the modern, consuming American woman became a significant figure not only in Italy’s postwar recovery and transformation, but also in the international and domestic cultural and social contests for the hearts and minds of Italian women.

ISBN: 9783030478254

Standard No.: 10.1007/978-3-030-47825-4doiSubjects--Topical Terms:

1255895
Italy—History.

LC Class. No.: DG11-980.2

Dewey Class. No.: 945

Italian Women's Experiences with American Consumer Culture, 1945–1975 = The Italian Mrs. Consumer /
LDR:03078nam a22004095i 4500 001 1024426
003 DE-He213
005 20201023081833.0
007 cr nn 008mamaa
008 210318s2020 gw | s |||| 0|eng d
020 $a 9783030478254 $9 978-3-030-47825-4
024 7 $a 10.1007/978-3-030-47825-4 $2 doi
035 $a 978-3-030-47825-4
050 4 $a DG11-980.2
072 7 $a HBJD $2 bicssc
072 7 $a HIS020000 $2 bisacsh
072 7 $a NHD $2 thema
082 0 4 $a 945 $2 23
100 1 $a Harris, Jessica L. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1320580
245 1 0 $a Italian Women's Experiences with American Consumer Culture, 1945–1975 $h [electronic resource] : $b The Italian Mrs. Consumer / $c by Jessica L. Harris.
250 $a 1st ed. 2020.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2020.
300 $a XIV, 235 p. 15 illus., 11 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Italian and Italian American Studies, $x 2635-2931
505 0 $a 1. Introduction: Italy and the Arrival of Mrs. Consumer -- Part I -- 2. How to Read like Mrs. Consumer: Modernizing and Americanizing the Mondadori Publishing Company’s Magazine Division -- 3. How to Shop and Dress like Mrs. Consumer: Rebuilding La Rinascente the American Way -- Part II -- 4. How to Shop, Store, and Cook Food like Mrs. Consumer: The Refrigerator, Women, and the Italian Home -- 5. How to Be Beautiful like Mrs. Consumer: American Beauty and Italian Women -- Part III -- 6. The Catholic and Communist Mrs. Consumer -- 7. Were They Really Mrs. Consumers? -- 8. Conclusion.
520 $a This book analyzes the spread of American female consumer culture to Italy and its influence on Italian women in the postwar and Cold War periods, eras marked by the political, economic, social, and cultural battle between the United States and Soviet Union. Focusing on various aspects of this culture—beauty and hygiene products, refrigerators, and department stores, as well as shopping and magazine models—the book examines the reasons for and the methods of American female consumer culture’s arrival in Italy, the democratic, consumer capitalist messages its products sought to “sell” to Italian women, and how Italian women themselves reacted to this new cultural presence in their everyday lives. Did Italian women become the American Mrs. Consumer? As such, the book illustrates how the modern, consuming American woman became a significant figure not only in Italy’s postwar recovery and transformation, but also in the international and domestic cultural and social contests for the hearts and minds of Italian women.
650 0 $a Italy—History. $3 1255895
650 0 $a Oral history. $3 566567
650 0 $a Civilization—History. $3 1254101
650 0 $a Social history. $3 559581
650 0 $a World history. $3 559582
650 0 $a Sociology. $3 551705
650 1 4 $a History of Italy. $3 1107523
650 2 4 $a Oral History. $3 1114701
650 2 4 $a Cultural History. $3 1106960
650 2 4 $a Social History. $3 1104891
650 2 4 $a World History, Global and Transnational History. $3 1104930
650 2 4 $a Gender Studies. $3 676860
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030478247
776 0 8 $i Printed edition: $z 9783030478261
776 0 8 $i Printed edition: $z 9783030478278
830 0 $a Italian and Italian American Studies, $x 2635-2931 $3 1255894
856 4 0 $u https://doi.org/10.1007/978-3-030-47825-4
912 $a ZDB-2-HTY
912 $a ZDB-2-SXH
950 $a History (SpringerNature-41172)
950 $a History (R0) (SpringerNature-43722)