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Designing the Music Business = Desig...
~
Morrow, Guy.
Designing the Music Business = Design Culture, Music Video and Virtual Reality /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Designing the Music Business/ by Guy Morrow.
其他題名:
Design Culture, Music Video and Virtual Reality /
作者:
Morrow, Guy.
面頁冊數:
XI, 201 p. 27 illus., 24 illus. in color.online resource. :
Contained By:
Springer Nature eBook
標題:
Graphic Design. -
電子資源:
https://doi.org/10.1007/978-3-030-48114-8
ISBN:
9783030481148
Designing the Music Business = Design Culture, Music Video and Virtual Reality /
Morrow, Guy.
Designing the Music Business
Design Culture, Music Video and Virtual Reality /[electronic resource] :by Guy Morrow. - 1st ed. 2020. - XI, 201 p. 27 illus., 24 illus. in color.online resource. - Music Business Research,2522-0829. - Music Business Research,.
Introduction -- Research Design -- Album Cover Design. .
This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.
ISBN: 9783030481148
Standard No.: 10.1007/978-3-030-48114-8doiSubjects--Topical Terms:
674378
Graphic Design.
LC Class. No.: HD28-70
Dewey Class. No.: 658
Designing the Music Business = Design Culture, Music Video and Virtual Reality /
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