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The Art of Going Global = A Practical Guide to a Firm's International Growth /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Art of Going Global/ by Olga E. Annushkina, Alberto Regazzo.
其他題名:	A Practical Guide to a Firm's International Growth /
作者:	Annushkina, Olga E.
其他作者:	Regazzo, Alberto.
面頁冊數:	XXIV, 195 p. 7 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Business Strategy/Leadership. -
電子資源:	https://doi.org/10.1007/978-3-030-21044-1
ISBN:	9783030210441

The Art of Going Global = A Practical Guide to a Firm's International Growth /
Annushkina, Olga E.

The Art of Going GlobalA Practical Guide to a Firm's International Growth /[electronic resource] :by Olga E. Annushkina, Alberto Regazzo. - 1st ed. 2020. - XXIV, 195 p. 7 illus.online resource.

1. Is Your Business Reaching its Full Potential in Global Markets? -- 2. Global E-E-E Mindset: Empathy, Ethics and Engagement -- 3. How to Enter a Foreign Market -- 4. Implementing Internationalization Strategy: People's Issue.

Global strategy is different for every company. This book supports you through all core decisions you need to make in order to take your company global. Starting with the most important step – changing the mindset of the entrepreneurial or senior management team - it presents the pros and cons of each choice related to the global strategy definition and uncovers hidden threats and opportunities. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges including: · Foreign market selection · Adaptation · Cross-cultural management · Entry mode options With case studies and insights illustrating how to apply each toolkit, this book will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the pros and cons of different strategic scenarios, and ultimately drive you to create a clear global vision and strategy for your firm. .

ISBN: 9783030210441

Standard No.: 10.1007/978-3-030-21044-1doiSubjects--Topical Terms:

796119
Business Strategy/Leadership.

LC Class. No.: HF4999.2-6182

Dewey Class. No.: 650

The Art of Going Global = A Practical Guide to a Firm's International Growth /
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