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Strategies for e-Business = Concepts and Cases on Value Creation and Digital Business Transformation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategies for e-Business/ by Tawfik Jelassi, Francisco J. Martínez-López.
Reminder of title:	Concepts and Cases on Value Creation and Digital Business Transformation /
Author:	Jelassi, Tawfik.
other author:	Martínez-López, Francisco J.
Description:	XIII, 795 p. 146 illus., 126 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	E-business. -
Online resource:	https://doi.org/10.1007/978-3-030-48950-2
ISBN:	9783030489502

Strategies for e-Business = Concepts and Cases on Value Creation and Digital Business Transformation /
Jelassi, Tawfik.

Strategies for e-BusinessConcepts and Cases on Value Creation and Digital Business Transformation /[electronic resource] :by Tawfik Jelassi, Francisco J. Martínez-López. - 4th ed. 2020. - XIII, 795 p. 146 illus., 126 illus. in color.online resource. - Classroom Companion: Business,2662-2866. - Classroom Companion: Business,.

Introduction: Key Terminology and Evolution of E-business -- The E-business Strategy Framework: Overview of the E-business Strategy Framework -- External Analysis: The Impact of the Internet on the Macro-Environment and on the Industry Structure of E-business Companies -- Internal Analysis: E-business Competencies as Sources of Strengths and Weaknesses -- Strategy Options in E-business Markets -- Creating and Sustaining a Competitive Advantage Over Time -- Exploiting Opportunities of New Market Spaces in E-business -- Creating and Capturing Value Through E-business Strategies -- Choosing the Appropriate Strategy for the Internal Organisation of E-business Activities -- Interaction With Suppliers: E-procurement -- Choosing the Appropriate E-business Strategy for Interacting With Users -- Moving from Wired E-commerce to Mobile E-Commerce and U-Commerce -- Strategies for Mobile Commerce -- Strategies for Social Commerce -- Unifying Channels to Reach Customers: Omni-Channel Strategies -- The Strategic Approach of the World's Bigges E-tailing -- Strategic Trends for E-business -- A Roadmap for E-business Strategy Implementation: A Roadmap for E-business Strategy Implementation -- Case Studies: Digital Transformation at Axel Springer -- Dallara Automobil: Transforming a Racing Legend -- DBS Transformation (a): Becoming a World-Class Multinational Bank -- DBS Transformation (b): Going Digital and Creating a 22,000 Person Start-up -- Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya) -- DBS Transformation (c): The World's Best Digital Bank -- Accorhotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb -- Disruptive Change at Bossard With SmartFactoryLogistics.com? -- Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions -- TURKCELL (A): How to Respond to Digital Disruption? -- TURKCELL (B): From a Telecom Network Operator -- Nestlé: Developing a Digital Nutrition Platform for Japan. - Rabobank: Building Digital Agility at Scale.

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

ISBN: 9783030489502

Standard No.: 10.1007/978-3-030-48950-2doiSubjects--Topical Terms:

1254459
E-business.

LC Class. No.: HF5548.32-5548.33

Dewey Class. No.: 658.87

Strategies for e-Business = Concepts and Cases on Value Creation and Digital Business Transformation /
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