國立虎尾科技大學 |

Media Convergence and the Development Strategies of Radio and Television in China

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Media Convergence and the Development Strategies of Radio and Television in China/ by Peng Duan.
作者:	Duan, Peng.
面頁冊數:	VIII, 166 p. 1 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Media Policy. -
電子資源:	https://doi.org/10.1007/978-981-33-4149-4
ISBN:	9789813341494

Media Convergence and the Development Strategies of Radio and Television in China
Duan, Peng.

Media Convergence and the Development Strategies of Radio and Television in China[electronic resource] /by Peng Duan. - 1st ed. 2020. - VIII, 166 p. 1 illus.online resource.

Chapter One: The Rise, Concept and Manifestations of Media Convergence -- Chapter Two: The Challenges and Opportunities Facing Radio and Television Against the Background of Media Convergence -- Chapter Three: Cases of Reforms of Radio and Television Against the Background of Media Convergence -- Chapter Four: Communication strategies of Radio and Television against the Background of Media Convergence -- Chapter Five: Prospects for Media Convergence.

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.

ISBN: 9789813341494

Standard No.: 10.1007/978-981-33-4149-4doiSubjects--Topical Terms:

1172187
Media Policy.

LC Class. No.: P87-96

Dewey Class. No.: 302.23

Media Convergence and the Development Strategies of Radio and Television in China
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