國立虎尾科技大學 |

Behavioral Economics and Finance Leadership = Nudging and Winking to Make Better Choices /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Behavioral Economics and Finance Leadership/ by Julia Puaschunder.
其他題名:	Nudging and Winking to Make Better Choices /
作者:	Puaschunder, Julia.
面頁冊數:	XI, 183 p. 18 illus., 17 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Behavioral Sciences. -
電子資源:	https://doi.org/10.1007/978-3-030-54330-3
ISBN:	9783030543303

Behavioral Economics and Finance Leadership = Nudging and Winking to Make Better Choices /
Puaschunder, Julia.

Behavioral Economics and Finance LeadershipNudging and Winking to Make Better Choices /[electronic resource] :by Julia Puaschunder. - 1st ed. 2020. - XI, 183 p. 18 illus., 17 illus. in color.online resource.

Part I: Behavioral Economics -- Part II: Digital Behavioral Economics -- Part III: Behavioral Finance. Part IV: The Future of Behavioral Economics.

This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.

ISBN: 9783030543303

Standard No.: 10.1007/978-3-030-54330-3doiSubjects--Topical Terms:

1065492
Behavioral Sciences.

LC Class. No.: HB71-74

Dewey Class. No.: 330.01

Behavioral Economics and Finance Leadership = Nudging and Winking to Make Better Choices /
LDR:02459nam a22003975i 4500 001 1030624
003 DE-He213
005 20201019173859.0
007 cr nn 008mamaa
008 210318s2020 gw | s |||| 0|eng d
020 $a 9783030543303 $9 978-3-030-54330-3
024 7 $a 10.1007/978-3-030-54330-3 $2 doi
035 $a 978-3-030-54330-3
050 4 $a HB71-74
072 7 $a KCK $2 bicssc
072 7 $a BUS085000 $2 bisacsh
072 7 $a KCK $2 thema
082 0 4 $a 330.01 $2 23
100 1 $a Puaschunder, Julia. $e author. $0 (orcid)0000-0003-1977-1545 $1 https://orcid.org/0000-0003-1977-1545 $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1325228
245 1 0 $a Behavioral Economics and Finance Leadership $h [electronic resource] : $b Nudging and Winking to Make Better Choices / $c by Julia Puaschunder.
250 $a 1st ed. 2020.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2020.
300 $a XI, 183 p. 18 illus., 17 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a Part I: Behavioral Economics -- Part II: Digital Behavioral Economics -- Part III: Behavioral Finance. Part IV: The Future of Behavioral Economics.
520 $a This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.
650 2 4 $a Behavioral Sciences. $3 1065492
650 2 4 $a Political Leadership. $3 1141944
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Behavioral Finance. $3 1171908
650 1 4 $a Behavioral/Experimental Economics. $3 1102395
650 0 $a Behavioral sciences. $3 1148596
650 0 $a Political leadership. $3 575579
650 0 $a Leadership. $3 562584
650 0 $a Behavioral economics. $3 1253716
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030543297
776 0 8 $i Printed edition: $z 9783030543310
776 0 8 $i Printed edition: $z 9783030543327
856 4 0 $u https://doi.org/10.1007/978-3-030-54330-3
912 $a ZDB-2-ECF
912 $a ZDB-2-SXEF
950 $a Economics and Finance (SpringerNature-41170)
950 $a Economics and Finance (R0) (SpringerNature-43720)