國立虎尾科技大學 |

Language: English

Back

Corporate communication = transforma...

Hirsch, Peter B.

Corporate communication = transformation of strategy and practice /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Corporate communication/ Michael B. Goodman and Peter B. Hirsch.
Reminder of title:	transformation of strategy and practice /
Author:	Goodman, Michael B.
other author:	Hirsch, Peter B.
Published:	New York :Peter Lang, : 2020.,
Description:	xiv, 164 p. :ill., digital ; : 24 cm.;
Subject:	Communication in management. -
Online resource:	https://www.peterlang.com/document/1057878
ISBN:	9781433165658

Corporate communication = transformation of strategy and practice /
Goodman, Michael B.

Corporate communicationtransformation of strategy and practice /[electronic resource] :Michael B. Goodman and Peter B. Hirsch. - New York :Peter Lang,2020. - xiv, 164 p. :ill., digital ;24 cm.

Includes bibliographical references (pages 145-155) and index.

"Corporate Communication: Transformation of Strategy and Practice takes advantage of the responses of Chief Communication Officers to the CCI Corporate Communication Practices and Trends Studies from 1999 to 2019 to explore the impact of these developmental phases: The Internet and Corporate Websites; Social Media in and out of Corporate Communication; Business Digitization; The aim of this exploration is to focus our understanding of the foundation on which the profession of corporate communication was established, and to provide the context to analyze corporate communication practices from the initial uses of the Internet by corporations to the contemporary fragmented media environment"--

ISBN: 9781433165658Subjects--Topical Terms:

569323
Communication in management.

LC Class. No.: HD30.3 / .G6556 2020

Dewey Class. No.: 658.45

Corporate communication = transformation of strategy and practice /
LDR:01577nam a2200265 a 4500 001 1041104
003 PeterLang
005 20201023085206.0
006 m d
007 cr nn 008maaau
008 211215s2020 nyua b 001 0 eng
020 $a 9781433165658 $q (electronic bk.)
020 $a 9781433165689 $q (paper)
035 $a 21203831
040 $a GP $c GP
041 0 $a eng
042 $a pcc
050 4 $a HD30.3 $b .G6556 2020
082 0 4 $a 658.45 $2 23
090 $a HD30.3 $b .G653 2020
100 1 $a Goodman, Michael B. $3 1340275
245 1 0 $a Corporate communication $h [electronic resource] : $b transformation of strategy and practice / $c Michael B. Goodman and Peter B. Hirsch.
260 $a New York : $b Peter Lang, $c 2020.
300 $a xiv, 164 p. : $b ill., digital ; $c 24 cm.
504 $a Includes bibliographical references (pages 145-155) and index.
520 $a "Corporate Communication: Transformation of Strategy and Practice takes advantage of the responses of Chief Communication Officers to the CCI Corporate Communication Practices and Trends Studies from 1999 to 2019 to explore the impact of these developmental phases: The Internet and Corporate Websites; Social Media in and out of Corporate Communication; Business Digitization; The aim of this exploration is to focus our understanding of the foundation on which the profession of corporate communication was established, and to provide the context to analyze corporate communication practices from the initial uses of the Internet by corporations to the contemporary fragmented media environment"-- $c Provided by publisher.
650 0 $a Communication in management. $3 569323
650 0 $a Communication in organizations. $3 558139
700 1 $a Hirsch, Peter B. $3 1340276
856 4 0 $u https://www.peterlang.com/document/1057878

based on 0 review(s)

Multimedia

Reviews

Add a review and share your thoughts with other readers

Export

pickup library