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Driving traffic and customer activity through affiliate marketing

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Driving traffic and customer activity through affiliate marketing/ Surabhi Singh, editor.
other author:	Singh, Surabhi.
Published:	Hershey, Pennsylvania :IGI Global, : 2017.,
Description:	1 online resource (xviii, 232 p.)
Subject:	Multilevel marketing. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2656-8
ISBN:	9781522526575 (ebk.)

Driving traffic and customer activity through affiliate marketing
Driving traffic and customer activity through affiliate marketing[electronic resource] /Surabhi Singh, editor. - Hershey, Pennsylvania :IGI Global,2017. - 1 online resource (xviii, 232 p.)

Includes bibliographical references and index.

Chapter 1. Affiliate marketing and customer satisfaction -- Chapter 2. Affiliate marketing : experiences of different companies -- Chapter 3. Affiliate marketing strategy of Amazon India -- Chapter 4. Amazon associates : a model of affiliate marketing -- Chapter 5. Affiliate marketing empowers entrepreneurs -- Chapter 6. Affiliate marketing for entrepreneures : the mechanics of driving traffic to enhanced business performance -- Chapter 7. Driving traffic and customer activity through affiliate marketing : understanding and addressing the differences between affiliate marketing in the USA -- Chapter 8. Investigating the mechanics of affiliate marketing through digital content marketing : a key for driving traffic and customer activity -- Chapter 9. Student's perception towards digital learning for skill enhancement programmes.

Restricted to subscribers or individual electronic text purchasers.

"This book explores how the dire need of academic resources in affiliate marketing which tends to increase the traffic on web and enhance customer satisfaction. It cover major perspectives building on the available literature in the domains, while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the decision making for the organizations"--

ISBN: 9781522526575 (ebk.)Subjects--Topical Terms:

568544
Multilevel marketing.

LC Class. No.: HF5415.126 / .D75 2017

Dewey Class. No.: 658.8/72

Driving traffic and customer activity through affiliate marketing
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245 0 0 $a Driving traffic and customer activity through affiliate marketing $h [electronic resource] / $c Surabhi Singh, editor.
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2017.
300 $a 1 online resource (xviii, 232 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Affiliate marketing and customer satisfaction -- Chapter 2. Affiliate marketing : experiences of different companies -- Chapter 3. Affiliate marketing strategy of Amazon India -- Chapter 4. Amazon associates : a model of affiliate marketing -- Chapter 5. Affiliate marketing empowers entrepreneurs -- Chapter 6. Affiliate marketing for entrepreneures : the mechanics of driving traffic to enhanced business performance -- Chapter 7. Driving traffic and customer activity through affiliate marketing : understanding and addressing the differences between affiliate marketing in the USA -- Chapter 8. Investigating the mechanics of affiliate marketing through digital content marketing : a key for driving traffic and customer activity -- Chapter 9. Student's perception towards digital learning for skill enhancement programmes.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book explores how the dire need of academic resources in affiliate marketing which tends to increase the traffic on web and enhance customer satisfaction. It cover major perspectives building on the available literature in the domains, while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the decision making for the organizations"-- $c Provided by publisher.
650 0 $a Multilevel marketing. $3 568544
650 0 $a Affiliate programs (World Wide Web) $3 1340531
700 1 $a Singh, Surabhi. $3 1340530
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2656-8