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Tools and techniques for implementing international e-trading tactics for competitive advantage

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Tools and techniques for implementing international e-trading tactics for competitive advantage/ Yurdagul Meral, editor.
other author:	Meral, Yurdagul,
Published:	Hershey, Pennsylvania :IGI Global, : 2019.,
Description:	1 online resource (xiv, 395 p.)
Subject:	Electronic commerce. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0035-4
ISBN:	9781799800378 (ebk.)

Tools and techniques for implementing international e-trading tactics for competitive advantage
Tools and techniques for implementing international e-trading tactics for competitive advantage[electronic resource] /Yurdagul Meral, editor. - Hershey, Pennsylvania :IGI Global,2019. - 1 online resource (xiv, 395 p.)

Includes bibliographical references and index.

Chapter 1. The role of e-HRM practices on digital era -- Chapter 2. Servqual-based performance analysis of agricultural financing in e-banking industry: an evaluation by IT2 fuzzy decision-making model -- Chapter 3. Effects of Internet on tourism marketing: an empirical analysis about online tourism -- Chapter 4. An empirical study on the relationship between economic growth and e-commerce -- Chapter 5. Examination of the extent and effects of strategic management on e-commerce companies -- Chapter 6. Electronic payment systems in electronic commerce -- Chapter 7. Electronic trade and electronic presentation of export documents in documentary credits -- Chapter 8. E-retailing practices in mobile marketing: the case of Getir application -- Chapter 9. E-trading decision making: an integrated digital marketing approach with theory and cases -- Chapter 10. New economy, e-commerce businesses, and e-businesses: types, similarities, and differences -- Chapter 11. The effect of consumer emotions on online purchasing behavior -- Chapter 12. Understanding shopping behaviors with category- and brand-level market basket analysis -- Chapter 13. Digitalization of human resources: e-HR -- Chapter 14. Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage -- Chapter 15. Data mining-based evaluating the customer satisfaction for the mobile applications: an analysis on Turkish banking sector by using it2 fuzzy dematel.

A collection of innovative research on the methods and applications of knowledge in both theoretical and practical skills of intelligent robotics and mechatronics. While highlighting topics including green technology, machine learning, and virtual manufacturing, this book is ideally designed for researchers, students, engineers, and computer practitioners seeking current research on developing innovative ideas for intelligent robotics and autonomous and smart interdisciplinary mechatronic products.

ISBN: 9781799800378 (ebk.)Subjects--Topical Terms:

557942
Electronic commerce.

LC Class. No.: HF5548.32 / .T66 2019

Dewey Class. No.: 658.8/72

Tools and techniques for implementing international e-trading tactics for competitive advantage
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245 0 0 $a Tools and techniques for implementing international e-trading tactics for competitive advantage $h [electronic resource] / $c Yurdagul Meral, editor.
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2019.
300 $a 1 online resource (xiv, 395 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. The role of e-HRM practices on digital era -- Chapter 2. Servqual-based performance analysis of agricultural financing in e-banking industry: an evaluation by IT2 fuzzy decision-making model -- Chapter 3. Effects of Internet on tourism marketing: an empirical analysis about online tourism -- Chapter 4. An empirical study on the relationship between economic growth and e-commerce -- Chapter 5. Examination of the extent and effects of strategic management on e-commerce companies -- Chapter 6. Electronic payment systems in electronic commerce -- Chapter 7. Electronic trade and electronic presentation of export documents in documentary credits -- Chapter 8. E-retailing practices in mobile marketing: the case of Getir application -- Chapter 9. E-trading decision making: an integrated digital marketing approach with theory and cases -- Chapter 10. New economy, e-commerce businesses, and e-businesses: types, similarities, and differences -- Chapter 11. The effect of consumer emotions on online purchasing behavior -- Chapter 12. Understanding shopping behaviors with category- and brand-level market basket analysis -- Chapter 13. Digitalization of human resources: e-HR -- Chapter 14. Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage -- Chapter 15. Data mining-based evaluating the customer satisfaction for the mobile applications: an analysis on Turkish banking sector by using it2 fuzzy dematel.
520 3 $a A collection of innovative research on the methods and applications of knowledge in both theoretical and practical skills of intelligent robotics and mechatronics. While highlighting topics including green technology, machine learning, and virtual manufacturing, this book is ideally designed for researchers, students, engineers, and computer practitioners seeking current research on developing innovative ideas for intelligent robotics and autonomous and smart interdisciplinary mechatronic products.
520 3 $a "This book examines the major aspects of international e-trade such as intelligent marketing, advertising, digital marketing, corporate culture, online reputation management, communication, and consumer behavior"-- $c Provided by publisher.
650 0 $a Electronic commerce. $3 557942
650 0 $a Strategic planning. $3 556511
650 0 $a Personnel management. $3 554912
700 1 $a Meral, Yurdagul, $d 1961- $3 1225216
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0035-4