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Behavioral economics = the basics /

Plagnol, Anke C.

Behavioral economics = the basics /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Behavioral economics/ Philip Corr and Anke Plagnol
其他題名:	the basics /
作者:	Corr, Philip J.
其他作者:	Plagnol, Anke C.
出版者:	Abingdon, Oxon :Routledge, : 2019,
面頁冊數:	1 online resource (x, 249 p.)
標題:	Consumer behavior - Congresses. -
電子資源:	https://www.taylorfrancis.com/books/9781315391212
ISBN:	9781315391212 (ebk.)

Behavioral economics = the basics /
Corr, Philip J.

Behavioral economicsthe basics /[electronic resource] :Philip Corr and Anke Plagnol - Abingdon, Oxon :Routledge,2019 - 1 online resource (x, 249 p.) - The basics. - Basics (Routledge (Firm)).

Includes bibliographical references and index

What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion

"This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"--

ISBN: 9781315391212 (ebk.)Subjects--Topical Terms:

565774
Consumer behavior
--Congresses.

LC Class. No.: HB74.P8 / C67 2019

Dewey Class. No.: 330.01/9

Behavioral economics = the basics /
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020 $a 9781315391212 (ebk.)
020 $a 9781138228917 (pbk.)
020 $a 9781138228900 (hbk.)
035 $a (OCoLC)982653292
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050 0 0 $a HB74.P8 $b C67 2019
082 0 0 $a 330.01/9 $2 23
100 1 $a Corr, Philip J. $3 667153
245 1 0 $a Behavioral economics $h [electronic resource] : $b the basics / $c Philip Corr and Anke Plagnol
260 $a Abingdon, Oxon : $b Routledge, $c 2019
300 $a 1 online resource (x, 249 p.)
490 1 $a The basics
504 $a Includes bibliographical references and index
505 0 $a What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion
520 $a "This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"-- $c Provided by publisher
650 0 $a Consumer behavior $v Congresses. $3 565774 $3 735577
650 0 $a Economics $x Psychological aspects $v Congresses. $3 814052
700 1 $a Plagnol, Anke C. $3 1341103
830 0 $a Basics (Routledge (Firm)) $3 808128
856 4 0 $u https://www.taylorfrancis.com/books/9781315391212

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