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Marketing the arts : = an introduction /

Rhine, Anthony,

Marketing the arts : = an introduction /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing the arts :/ Anthony Rhine.
Reminder of title:	an introduction /
remainder title:	Introduction
Author:	Rhine, Anthony,
Description:	1 online resource (275 p.)
Subject:	Arts - Marketing. -
Online resource:	https://portal.igpublish.com/iglibrary/search/ROWMANB0021797.html
ISBN:	1538128969

Marketing the arts : = an introduction /
Rhine, Anthony,

Marketing the arts :an introduction /IntroductionAnthony Rhine. - 1 online resource (275 p.)

Includes bibliographical references and index.

Access restricted to authorized users and institutions.

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: - market research - marketing strategy - value creation - branding - customer acquisition - market distribution - pricing strategy - sustaining customers and value Features include: - Discussion questions and classroom activities - Case studies of real life situations - Commentary by current professional practitioners - Companion website

Mode of access: World Wide Web.

ISBN: 1538128969Subjects--Topical Terms:

657651
Arts
--Marketing.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: NX634

Dewey Class. No.: 700.68/8

Marketing the arts : = an introduction /
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245 1 0 $a Marketing the arts : $b an introduction / $c Anthony Rhine.
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504 $a Includes bibliographical references and index.
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520 3 $a With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: - market research - marketing strategy - value creation - branding - customer acquisition - market distribution - pricing strategy - sustaining customers and value Features include: - Discussion questions and classroom activities - Case studies of real life situations - Commentary by current professional practitioners - Companion website
538 $a Mode of access: World Wide Web.
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655 4 $a Electronic books. $2 local $3 554714
856 4 0 $u https://portal.igpublish.com/iglibrary/search/ROWMANB0021797.html

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