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Customer experience excellence : = t...
~
Conway, David.
Customer experience excellence : = the six pillars of growth /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Customer experience excellence :/ David Conway and Tim Knight.
其他題名:
the six pillars of growth /
作者:
Conway, David.
其他作者:
Knight, Kim.
出版者:
London, United Kingdom ;Kogan Page, : 2021.,
面頁冊數:
xvi, 253 p. :ill. ; : 24 cm.;
標題:
Customer relations. -
ISBN:
9781398601055 (cloth) :
Customer experience excellence : = the six pillars of growth /
Conway, David.
Customer experience excellence :
the six pillars of growth /David Conway and Tim Knight. - London, United Kingdom ;Kogan Page,2021. - xvi, 253 p. :ill. ;24 cm.
Includes bibliographical references and index.
"Customer experience (CX) has been a phrase in business lexicon for over 30 years. Seen by many as the last battleground, where winners will gain competitive advantage and increased market share, there is not a company in the world that is not in some way focused on the quality of the experience they deliver. However, for many businesses, CX is neither a strategic discipline, consistently applied, nor is it a well-trodden path. It's not easy to deliver exceptional customer experience, again and again, and it becomes difficult to have a CX strategy that provides tangible and measurable results. Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated by the global consulting group KPMG, this book shows how the world's most elite organizations have made excellence a habit, by creating authentic, human connections at scale. Whether dealing with external consumers or internal colleagues, learn how to become an enlightened and agile business and 'think customer' at every single touch point." --Amazon.com.
ISBN: 9781398601055 (cloth) :NT2236
LCCN: 2021941124Subjects--Topical Terms:
560399
Customer relations.
LC Class. No.: HF5415.5 / .C6635
Dewey Class. No.: 658.812
Customer experience excellence : = the six pillars of growth /
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