國立虎尾科技大學 |

Wanghong as Social Media Entertainment in China

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Wanghong as Social Media Entertainment in China/ by David Craig, Jian Lin, Stuart Cunningham.
Author:	Craig, David.
other author:	Cunningham, Stuart.
Description:	IX, 197 p. 14 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Media and Communication. -
Online resource:	https://doi.org/10.1007/978-3-030-65376-7
ISBN:	9783030653767

Wanghong as Social Media Entertainment in China
Craig, David.

Wanghong as Social Media Entertainment in China[electronic resource] /by David Craig, Jian Lin, Stuart Cunningham. - 1st ed. 2021. - IX, 197 p. 14 illus.online resource. - Palgrave Studies in Globalization, Culture and Society,2730-9290. - Palgrave Studies in Globalization, Culture and Society,.

1 Introduction -- 2 Policy and Governance -- 3 Platforms -- 4 Creators -- 5 Culture -- 6 Global Wanghong.

“Wanghong as Social Media Entertainment in China is the very first academic book that systematically theorizes the phenomenon of internet celebrification in China’s changing cultural economy.” - Professor Anthony Fung, The Chinese University of Hong Kong “Wanghong as Social Media Entertainment in China unravels the multi-layered ecosystem of intermediaries that is reshaping communication in the world’s biggest media market.” - Professor Michael Keane, Curtin University “This book offers a systematic and comprehensive analysis of China’s social media entertainment industries through cultural, creative and social perspectives.” - Associate Professor Haiqing Yu, RMIT University In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.

ISBN: 9783030653767

Standard No.: 10.1007/978-3-030-65376-7doiSubjects--Topical Terms:

1107289
Media and Communication.

LC Class. No.: GN625-635

Dewey Class. No.: 306.095

Wanghong as Social Media Entertainment in China
LDR:03182nam a22004095i 4500 001 1045982
003 DE-He213
005 20210813132027.0
007 cr nn 008mamaa
008 220103s2021 sz | s |||| 0|eng d
020 $a 9783030653767 $9 978-3-030-65376-7
024 7 $a 10.1007/978-3-030-65376-7 $2 doi
035 $a 978-3-030-65376-7
050 4 $a GN625-635
072 7 $a JFC $2 bicssc
072 7 $a SOC000000 $2 bisacsh
072 7 $a JBCC $2 thema
082 0 4 $a 306.095 $2 23
100 1 $a Craig, David. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1349465
245 1 0 $a Wanghong as Social Media Entertainment in China $h [electronic resource] / $c by David Craig, Jian Lin, Stuart Cunningham.
250 $a 1st ed. 2021.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2021.
300 $a IX, 197 p. 14 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Palgrave Studies in Globalization, Culture and Society, $x 2730-9290
505 0 $a 1 Introduction -- 2 Policy and Governance -- 3 Platforms -- 4 Creators -- 5 Culture -- 6 Global Wanghong.
520 $a “Wanghong as Social Media Entertainment in China is the very first academic book that systematically theorizes the phenomenon of internet celebrification in China’s changing cultural economy.” - Professor Anthony Fung, The Chinese University of Hong Kong “Wanghong as Social Media Entertainment in China unravels the multi-layered ecosystem of intermediaries that is reshaping communication in the world’s biggest media market.” - Professor Michael Keane, Curtin University “This book offers a systematic and comprehensive analysis of China’s social media entertainment industries through cultural, creative and social perspectives.” - Associate Professor Haiqing Yu, RMIT University In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.
650 2 4 $a Media and Communication. $3 1107289
650 2 4 $a Social Media. $3 1106917
650 1 4 $a Asian Culture. $3 1107945
650 0 $a Communication. $3 556422
650 0 $a Social media. $3 780265
650 0 $a Ethnology—Asia. $3 1254172
700 1 $a Cunningham, Stuart. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 941738
700 1 $a Lin, Jian. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1206551
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030653750
776 0 8 $i Printed edition: $z 9783030653774
776 0 8 $i Printed edition: $z 9783030653781
830 0 $a Palgrave Studies in Globalization, Culture and Society, $x 2730-9282 $3 1278999
856 4 0 $u https://doi.org/10.1007/978-3-030-65376-7
912 $a ZDB-2-LCM
912 $a ZDB-2-SXL
950 $a Literature, Cultural and Media Studies (SpringerNature-41173)
950 $a Literature, Cultural and Media Studies (R0) (SpringerNature-43723)