國立虎尾科技大學 |

Developer Relations = How to Build and Grow a Successful Developer Program /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Developer Relations/ by Caroline Lewko, James Parton.
其他題名:	How to Build and Grow a Successful Developer Program /
作者:	Lewko, Caroline.
其他作者:	Parton, James.
面頁冊數:	XVI, 306 p. 69 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Business. -
電子資源:	https://doi.org/10.1007/978-1-4842-7164-3
ISBN:	9781484271643

Developer Relations = How to Build and Grow a Successful Developer Program /
Lewko, Caroline.

Developer RelationsHow to Build and Grow a Successful Developer Program /[electronic resource] :by Caroline Lewko, James Parton. - 1st ed. 2021. - XVI, 306 p. 69 illus.online resource.

Part 1: Developing a Common Understanding -- 1. What is Developer Relations? -- 2. Where does Developer Relations Fit?- 3. The Origin of Developer Relations & The Rise of the Developer -- 4. The Value of the Developer Economy -- Part 2: The Key Differentiators of Developer Relations -- 5. The Audience: Developers -- 6. Developers as Decision Makers -- 7. Developer First & Dev Plus -- 8.Business Models -- 9. Developer Products -- Part 3: Alignment on Goals -- 10. Corporate Alignment -- 11. Program Goals -- Part 4: Go to Market/Strategy Activation -- 12. Developer Segmentation -- 13. Developer Personas -- 14. Developer Messaging -- 15. The Developer Journey -- 16. Discover -- 17. Developer Experience -- 18. Evaluate -- 19. Learn -- 20. Build -- 21. Scale -- 22. Communities.-Part 5: Measure -- 23. Metrics -- Part 6: Growing Your Program -- 24. Team -- 25. Program Maturity -- 26. What Comes Next? -- Appendix.

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, you’ll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved. .

ISBN: 9781484271643

Standard No.: 10.1007/978-1-4842-7164-3doiSubjects--Topical Terms:

558617
Business.

LC Class. No.: HF4999.2-6182

Dewey Class. No.: 650

Developer Relations = How to Build and Grow a Successful Developer Program /
LDR:03842nam a22003975i 4500 001 1046112
003 DE-He213
005 20210915015035.0
007 cr nn 008mamaa
008 220103s2021 xxu| s |||| 0|eng d
020 $a 9781484271643 $9 978-1-4842-7164-3
024 7 $a 10.1007/978-1-4842-7164-3 $2 doi
035 $a 978-1-4842-7164-3
050 4 $a HF4999.2-6182
050 4 $a HD28-70
072 7 $a KJ $2 bicssc
072 7 $a BUS042000 $2 bisacsh
072 7 $a KJ $2 thema
082 0 4 $a 650 $2 23
100 1 $a Lewko, Caroline. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1349617
245 1 0 $a Developer Relations $h [electronic resource] : $b How to Build and Grow a Successful Developer Program / $c by Caroline Lewko, James Parton.
250 $a 1st ed. 2021.
264 1 $a Berkeley, CA : $b Apress : $b Imprint: Apress, $c 2021.
300 $a XVI, 306 p. 69 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a Part 1: Developing a Common Understanding -- 1. What is Developer Relations? -- 2. Where does Developer Relations Fit?- 3. The Origin of Developer Relations & The Rise of the Developer -- 4. The Value of the Developer Economy -- Part 2: The Key Differentiators of Developer Relations -- 5. The Audience: Developers -- 6. Developers as Decision Makers -- 7. Developer First & Dev Plus -- 8.Business Models -- 9. Developer Products -- Part 3: Alignment on Goals -- 10. Corporate Alignment -- 11. Program Goals -- Part 4: Go to Market/Strategy Activation -- 12. Developer Segmentation -- 13. Developer Personas -- 14. Developer Messaging -- 15. The Developer Journey -- 16. Discover -- 17. Developer Experience -- 18. Evaluate -- 19. Learn -- 20. Build -- 21. Scale -- 22. Communities.-Part 5: Measure -- 23. Metrics -- Part 6: Growing Your Program -- 24. Team -- 25. Program Maturity -- 26. What Comes Next? -- Appendix.
520 $a Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, you’ll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved. .
650 0 $a Business. $3 558617
650 0 $a Management science. $3 719678
650 0 $a Public relations. $3 557567
650 0 $a Personnel management. $3 554912
650 0 $a Manpower policy. $3 800180
650 0 $a Open source software. $3 561177
650 0 $a Computer programming. $3 527822
650 0 $a Management information systems. $3 561123
650 1 4 $a Business and Management, general. $3 1069500
650 2 4 $a Corporate Communication/Public Relations. $3 1102112
650 2 4 $a Human Resource Management. $3 784571
650 2 4 $a Human Resource Development. $3 1104999
650 2 4 $a Open Source. $3 1113081
650 2 4 $a Software Management. $3 1069200
700 1 $a Parton, James. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1349618
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9781484271636
776 0 8 $i Printed edition: $z 9781484271650
856 4 0 $u https://doi.org/10.1007/978-1-4842-7164-3
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)