國立虎尾科技大學 |

International Business Development = A Concise Textbook Focusing on International B-to-B Contexts /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	International Business Development/ edited by Ludwig Martin.
其他題名:	A Concise Textbook Focusing on International B-to-B Contexts /
其他作者:	Martin, Ludwig.
面頁冊數:	XII, 270 p. 45 illus., 14 illus. in color. Textbook for German language market.online resource. :
Contained By:	Springer Nature eBook
標題:	Business and Management, general. -
電子資源:	https://doi.org/10.1007/978-3-658-33221-1
ISBN:	9783658332211

International Business Development = A Concise Textbook Focusing on International B-to-B Contexts /
International Business DevelopmentA Concise Textbook Focusing on International B-to-B Contexts /[electronic resource] :edited by Ludwig Martin. - 1st ed. 2021. - XII, 270 p. 45 illus., 14 illus. in color. Textbook for German language market.online resource.

International business development in context – history, trends and realities -- Product development for international markets: Tools for excelling in frugal engineering -- Legal aspects of launching products internationally -- Ecosystem evaluations in business development -- Assessing international markets -- Political coverage for international ventures -- Project management standards -- Sourcing strategies and trends: Global versus local -- Establishing local business units -- B-to-B sales approaches -- Digital communication in B-to-B sales -- Corporate social responsibility in international supply chains -- Cross-cultural strategizing for successful customer relationship management.

This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management. The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland. The editor Prof. Dr. Ludwig Martin is professor for International Management in Engineering at Pforzheim University (Germany) and serves on company management boards in Germany and South Africa. He has a broad international network in industry as well as in the scholarly world. The contributing authors are highly regarded subject experts, based in Germany and abroad.

ISBN: 9783658332211

Standard No.: 10.1007/978-3-658-33221-1doiSubjects--Topical Terms:

1069500
Business and Management, general.

LC Class. No.: HD62.4-62.45

Dewey Class. No.: 658.049

International Business Development = A Concise Textbook Focusing on International B-to-B Contexts /
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