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Understanding Business Strategy = Confusion and Consensus /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Understanding Business Strategy/ by Lourdesamy Iruthayasamy.
其他題名:	Confusion and Consensus /
作者:	Iruthayasamy, Lourdesamy.
面頁冊數:	XII, 124 p. 13 illus., 2 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	International Business. -
電子資源:	https://doi.org/10.1007/978-981-33-6542-1
ISBN:	9789813365421

Understanding Business Strategy = Confusion and Consensus /
Iruthayasamy, Lourdesamy.

Understanding Business StrategyConfusion and Consensus /[electronic resource] :by Lourdesamy Iruthayasamy. - 1st ed. 2021. - XII, 124 p. 13 illus., 2 illus. in color.online resource.

Chapter 1: What is Business Strategy? -- Chapter 2: Strategy Making and Implementing.-Chapter 3: The I/O Model -- Chapter 4: The Resource - Based View -- Chapter 5: The Third Leg of Strategy -- Chapter 6: Blue Ocean versus Red Ocean Concluding Thoughts.

This book cuts through the strategy verbiage to get to the fundamentals of business strategy—its meaning, formulation, and implementation. Challenges to understanding strategy are examined, including institutions and national culture. Strategy theories are not just explained but assessed in terms of their validity, limitations, and applicability across countries, cultures, and organisations. The thinking and works of major strategists like Ohmae, Mintzberg, Porter, Rumelt, Barney, Prahalad, Hamel, Peng, Kim, and Mauborgne are reviewed in the context of strategic thinking, strategy formulation, and strategy implementation. The confusion and consensus in strategy are highlighted. While not prescriptive in terms of telling the corporate leader how to formulate strategy, for there is no one best strategy or one best way to formulate strategy, the book does identify broad approaches to corporate strategy formulation and implementation and the underlying principles. To this extent, corporate leaders and students and instructors of business and management will find the book informative and instructive.

ISBN: 9789813365421

Standard No.: 10.1007/978-981-33-6542-1doiSubjects--Topical Terms:

1102083
International Business.

LC Class. No.: HD28-70

Dewey Class. No.: 658.4092

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