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Fundraising Principles for Faculty and Academic Leaders

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Fundraising Principles for Faculty and Academic Leaders/ by Aaron Conley, Genevieve G. Shaker.
Author:	Conley, Aaron.
other author:	Shaker, Genevieve G.
Description:	XIX, 250 p. 11 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Higher education. -
Online resource:	https://doi.org/10.1007/978-3-030-66429-9
ISBN:	9783030664299

Fundraising Principles for Faculty and Academic Leaders
Conley, Aaron.

Fundraising Principles for Faculty and Academic Leaders[electronic resource] /by Aaron Conley, Genevieve G. Shaker. - 1st ed. 2021. - XIX, 250 p. 11 illus.online resource. - Philanthropy and Education. - Philanthropy and Education.

1. Fundraising for Academicians -- 2. Historical Perspectives on Academic Fundraising -- 3. Language Matters -- 4. Tenets of Operational Effectiveness -- 5. Understanding Donor Motivation -- 6. Applying the Identification Model -- 7. Engaging Potential Donors -- 8. Narrow Your Universe -- 9. The Annual Development Plan -- 10. Engaging Partners -- 11. Align Your Strategic Plan -- 12. Campaigns -- 13. Measuring Impact. - 14. Losing Oneself in a Great Cause -- 15. Don't Fear Fundraising.

This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book’s many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers.

ISBN: 9783030664299

Standard No.: 10.1007/978-3-030-66429-9doiSubjects--Topical Terms:

1148448
Higher education.

LC Class. No.: LB2300-2799.3

Dewey Class. No.: 378

Fundraising Principles for Faculty and Academic Leaders
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