國立虎尾科技大學 |

China Livestreaming E-commerce Industry Insights

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	China Livestreaming E-commerce Industry Insights/ by Ruo Si.
作者:	Si, Ruo.
面頁冊數:	XX, 105 p. 10 illus., 9 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	e-Commerce/e-business. -
電子資源:	https://doi.org/10.1007/978-981-16-5344-5
ISBN:	9789811653445

China Livestreaming E-commerce Industry Insights
Si, Ruo.

China Livestreaming E-commerce Industry Insights[electronic resource] /by Ruo Si. - 1st ed. 2021. - XX, 105 p. 10 illus., 9 illus. in color.online resource.

The Evolvement of Livestreaming E-Commerce -- Market Overview for Livestreaming E-Commerce -- Methodology of Influencer Marketing in Livestreaming E-Commerce -- Livestreaming E-Commerce Platforms in China: Types and Strategies -- Risks and Future of Livestreaming E-Commerce in China.

This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform.

ISBN: 9789811653445

Standard No.: 10.1007/978-981-16-5344-5doiSubjects--Topical Terms:

768697
e-Commerce/e-business.

LC Class. No.: P87-96

Dewey Class. No.: 302.231

China Livestreaming E-commerce Industry Insights
LDR:02646nam a22003975i 4500 001 1050180
003 DE-He213
005 20210922115946.0
007 cr nn 008mamaa
008 220103s2021 si | s |||| 0|eng d
020 $a 9789811653445 $9 978-981-16-5344-5
024 7 $a 10.1007/978-981-16-5344-5 $2 doi
035 $a 978-981-16-5344-5
050 4 $a P87-96
072 7 $a JFD $2 bicssc
072 7 $a SOC052000 $2 bisacsh
072 7 $a JBCT1 $2 thema
082 0 4 $a 302.231 $2 23
100 1 $a Si, Ruo. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1354433
245 1 0 $a China Livestreaming E-commerce Industry Insights $h [electronic resource] / $c by Ruo Si.
250 $a 1st ed. 2021.
264 1 $a Singapore : $b Springer Singapore : $b Imprint: Palgrave Macmillan, $c 2021.
300 $a XX, 105 p. 10 illus., 9 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a The Evolvement of Livestreaming E-Commerce -- Market Overview for Livestreaming E-Commerce -- Methodology of Influencer Marketing in Livestreaming E-Commerce -- Livestreaming E-Commerce Platforms in China: Types and Strategies -- Risks and Future of Livestreaming E-Commerce in China.
520 $a This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform.
650 2 4 $a e-Commerce/e-business. $3 768697
650 2 4 $a Popular Culture . $3 1267872
650 2 4 $a Social Media. $3 1106917
650 2 4 $a e-Business/e-Commerce. $3 1070351
650 1 4 $a Digital/New Media. $3 1116471
650 0 $a Popular Culture. $3 1115695
650 0 $a Social media. $3 780265
650 0 $a E-commerce. $2 gtt $3 654932
650 0 $a Electronic commerce. $3 557942
650 0 $a E-business. $3 1254459
650 0 $a Digital media. $3 555702
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9789811653438
776 0 8 $i Printed edition: $z 9789811653452
776 0 8 $i Printed edition: $z 9789811653469
856 4 0 $u https://doi.org/10.1007/978-981-16-5344-5
912 $a ZDB-2-LCM
912 $a ZDB-2-SXL
950 $a Literature, Cultural and Media Studies (SpringerNature-41173)
950 $a Literature, Cultural and Media Studies (R0) (SpringerNature-43723)