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China Livestreaming E-commerce Industry Insights

Record Type:	Language materials, printed : Monograph/item
Title/Author:	China Livestreaming E-commerce Industry Insights/ by Ruo Si.
Author:	Si, Ruo.
Description:	XX, 105 p. 10 illus., 9 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Digital media. -
Online resource:	https://doi.org/10.1007/978-981-16-5344-5
ISBN:	9789811653445

China Livestreaming E-commerce Industry Insights
Si, Ruo.

China Livestreaming E-commerce Industry Insights[electronic resource] /by Ruo Si. - 1st ed. 2021. - XX, 105 p. 10 illus., 9 illus. in color.online resource.

The Evolvement of Livestreaming E-Commerce -- Market Overview for Livestreaming E-Commerce -- Methodology of Influencer Marketing in Livestreaming E-Commerce -- Livestreaming E-Commerce Platforms in China: Types and Strategies -- Risks and Future of Livestreaming E-Commerce in China.

This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform.

ISBN: 9789811653445

Standard No.: 10.1007/978-981-16-5344-5doiSubjects--Topical Terms:

555702
Digital media.

LC Class. No.: P87-96

Dewey Class. No.: 302.231

China Livestreaming E-commerce Industry Insights
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