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Introduction to Digital Economics = Foundations, Business Models and Case Studies /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Introduction to Digital Economics/ by Harald Øverby, Jan Arild Audestad.
其他題名:	Foundations, Business Models and Case Studies /
作者:	Øverby, Harald.
其他作者:	Audestad, Jan Arild.
面頁冊數:	XVII, 353 p. 116 illus., 17 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Business Strategy/Leadership. -
電子資源:	https://doi.org/10.1007/978-3-030-78237-5
ISBN:	9783030782375

Introduction to Digital Economics = Foundations, Business Models and Case Studies /
Øverby, Harald.

Introduction to Digital EconomicsFoundations, Business Models and Case Studies /[electronic resource] :by Harald Øverby, Jan Arild Audestad. - 2nd ed. 2021. - XVII, 353 p. 116 illus., 17 illus. in color.online resource. - Classroom Companion: Business,2662-2874. - Classroom Companion: Business,.

The Digital Economy -- Information and Communication Technologies -- Convergence of Technologies and Services -- Digital Economy Ecosystem -- Digital Market Evolution -- Digital Goods and Services -- Production Models -- Value Creation Models and Competitive Strategy -- Network Effects -- Multisided Platforms -- Path Dependence -- Lock-in and Switching Costs -- Digital Monopolies and Oligopolies -- Mergers and Acquisitions -- Standards -- The Long Tail -- Digital Markets -- Digital Market Modeling -- Digital Business Models -- Big Data Economics -- Net Neutrality -- Digital Regulation. .

Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.

ISBN: 9783030782375

Standard No.: 10.1007/978-3-030-78237-5doiSubjects--Topical Terms:

796119
Business Strategy/Leadership.

LC Class. No.: HF54.5-54.56

Dewey Class. No.: 650

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