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Business Intelligence and Modelling ...
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Business Intelligence and Modelling = Unified Approach with Simulation and Strategic Modelling in Entrepreneurship /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Business Intelligence and Modelling/ edited by Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina.
Reminder of title:
Unified Approach with Simulation and Strategic Modelling in Entrepreneurship /
other author:
Taratuhina, Yulia.
Description:
XIX, 539 p. 129 illus., 34 illus. in color.online resource. :
Contained By:
Springer Nature eBook
Subject:
Operations Management. -
Online resource:
https://doi.org/10.1007/978-3-030-57065-1
ISBN:
9783030570651
Business Intelligence and Modelling = Unified Approach with Simulation and Strategic Modelling in Entrepreneurship /
Business Intelligence and Modelling
Unified Approach with Simulation and Strategic Modelling in Entrepreneurship /[electronic resource] :edited by Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina. - 1st ed. 2021. - XIX, 539 p. 129 illus., 34 illus. in color.online resource. - Springer Proceedings in Business and Economics,2198-7254. - Springer Proceedings in Business and Economics,.
Chapter 1. Display Advertising and Brand Awareness in Search Engines. Predicting the Engagement of Branded Search Traffic Visitors -- Chapter 2. Optimization of Paid Search Traffic Effectiveness and Users Engagement within Websites -- Chapter 3. Search Engines Visits and Users Behavior in Websites. Optimization of Traffic Engagement with the Content -- Chapter 4. Search Engine Optimization Techniques: The story of an old-fashioned website -- Chapter 5. Accelerated Mobile Pages: A Comparative Study -- Chapter 6. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges -- Chapter 7. On Multiplicity of Equilibria in Search Markets with Social Networks -- Chapter 8. Prominence and Search Regret in Duopoly -- Chapter 9. Search Regret and Social Networks -- Chapter 10. Applying elements of smart educational environments in business decision support centers -- Chapter 11. Applying elements of smart educational environments in business decision support centers -- Chapter 12. Financial business ecosystems – the case of real estate management -- Chapter 13. Business Ecosystems for Organizational Excellence.
This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
ISBN: 9783030570651
Standard No.: 10.1007/978-3-030-57065-1doiSubjects--Topical Terms:
1069063
Operations Management.
LC Class. No.: QA276-280
Dewey Class. No.: 519.5
Business Intelligence and Modelling = Unified Approach with Simulation and Strategic Modelling in Entrepreneurship /
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Chapter 1. Display Advertising and Brand Awareness in Search Engines. Predicting the Engagement of Branded Search Traffic Visitors -- Chapter 2. Optimization of Paid Search Traffic Effectiveness and Users Engagement within Websites -- Chapter 3. Search Engines Visits and Users Behavior in Websites. Optimization of Traffic Engagement with the Content -- Chapter 4. Search Engine Optimization Techniques: The story of an old-fashioned website -- Chapter 5. Accelerated Mobile Pages: A Comparative Study -- Chapter 6. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges -- Chapter 7. On Multiplicity of Equilibria in Search Markets with Social Networks -- Chapter 8. Prominence and Search Regret in Duopoly -- Chapter 9. Search Regret and Social Networks -- Chapter 10. Applying elements of smart educational environments in business decision support centers -- Chapter 11. Applying elements of smart educational environments in business decision support centers -- Chapter 12. Financial business ecosystems – the case of real estate management -- Chapter 13. Business Ecosystems for Organizational Excellence.
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