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Humanoid Service Robots = Customer Expectations and Customer Responses /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Humanoid Service Robots/ by Moritz Merkle.
其他題名:	Customer Expectations and Customer Responses /
作者:	Merkle, Moritz.
面頁冊數:	XXII, 232 p. 29 illus., 6 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Business and Management, general. -
電子資源:	https://doi.org/10.1007/978-3-658-34440-5
ISBN:	9783658344405

Humanoid Service Robots = Customer Expectations and Customer Responses /
Merkle, Moritz.

Humanoid Service RobotsCustomer Expectations and Customer Responses /[electronic resource] :by Moritz Merkle. - 1st ed. 2021. - XXII, 232 p. 29 illus., 6 illus. in color.online resource. - Neue Perspektiven der marktorientierten Unternehmensführung,2626-1529. - Neue Perspektiven der marktorientierten Unternehmensführung,.

1 Introduction -- 2 Conceptual Background -- 3 Method -- 4 Study 1: A Service Robot Acceptance Model: Customer Acceptance of Humanoid Robots During Service Encounters -- 5 Study 2: A Cross-Country Comparison of Attitudes toward Humanoid Service Robots -- 6 Study 3: Beyond the Call of Duty: The Impact of Innovative Service Behavior by Robots on Customer Delight -- 7 Study 4: Customer Responses to Service Robots: Comparing Human-Robot Interaction with Human-Human Interaction -- 8 Overall Discussion.

Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. The author identifies desirable robotic behavioral cues and shows that service robots meet great acceptance among customers. After service failures, customers are even more likely to forgive service robots than human employees. Further, he shows how crucial it is to manage customer expectations that depend on cultural dimensions and internal reference categories. About the Author Moritz Merkle completed his doctoral studies at the Technical University of Darmstadt supervised by Prof. Dr. Dr. Ruth Stock-Homburg. Today he is postdoctoral researcher and habilitation candidate in the field of service marketing.

ISBN: 9783658344405

Standard No.: 10.1007/978-3-658-34440-5doiSubjects--Topical Terms:

1069500
Business and Management, general.

LC Class. No.: HD28-70

Dewey Class. No.: 658

Humanoid Service Robots = Customer Expectations and Customer Responses /
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